How popular isDove in search?

Q: Who owns Dove?

Dove is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Continental, Dr. Squatch, Lipton, Magnum, Omo, Persil, Sunlight, TRESemmé, Vaseline and Wild, owned by the same company, worldwide.

In August 2026, there were an estimated 260 branded searches for Dove worldwide which is down 18.8% over the last 11 months. Dove holds 0.12% estimated Share of Search among dry shampoo worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which dry shampoo compete with Dove?

Dove against dry shampoo worldwide, by month

Month	Batiste	Not Your Mother's	Bumble and bumble	Klorane	Aussie	Dove
Oct 2025	35.3%	28.9%	23.6%	10.6%	1.4%	0.15%
Nov 2025	29.9%	29.9%	29.9%	9%	1.2%	0.13%
Dec 2025	38.9%	26%	26%	7.8%	1.2%	0.11%
Jan 2026	33.8%	33.8%	22.6%	8.3%	1.3%	0.15%
Feb 2026	31.5%	31.5%	25.8%	9.4%	1.5%	0.14%
Mar 2026	33.1%	33.1%	22.1%	9.9%	1.6%	0.12%
Apr 2026	35.4%	28.9%	23.6%	10.6%	1.4%	0.1%
May 2026	30.9%	30.9%	25.3%	11.3%	1.5%	0.11%
Jun 2026	30.8%	30.8%	25.2%	11.3%	1.8%	0.11%
Jul 2026	36.8%	30.1%	20.2%	11%	1.8%	0.08%
Aug 2026	35.2%	28.8%	23.6%	10.6%	1.7%	0.12%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Batiste	35.2%	74K	0%	-1.6 points
2, held 2nd	Not Your Mother's	28.8%	60.5K	0%	-1.3 points
3, held 3rd	Bumble and bumble	23.6%	49.5K	+22.2%	+3.4 points
4, held 4th	Klorane	10.6%	22.2K	0%	-0.5 points
5, held 5th	Aussie	1.7%	3.6K	0%	-0.1 points
6, held 6th	Dove Unilever	0.12%	260	+52.9%	0 points

1.Batiste
35.2%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share -1.6 points.
2.Not Your Mother's
28.8%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -1.3 points.
3.Bumble and bumble
23.6%
Held 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share +3.4 points.
4.Klorane
10.6%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.5 points.
5.Aussie
1.7%
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.Dove
0.12%
Held 6th. 260 estimated branded searches, +52.9% vs prior month. Share 0 points.

Compare search popularity between Dove and its closest rivals

How has branded search demand for Dove changed worldwide over the last 12 months?

2 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Dove worldwide fell from 320 to 260.
Across the 11 months ending August 2026, Dove’s estimated Share of Search among dry shampoo worldwide held steady, from 0.15% to 0.12%.

How did search popularity change for dry shampoo worldwide in August 2026?

6 changes

In August 2026, Bumble and bumble gained estimated Share of Search among dry shampoo worldwide, from 20.2% to 23.6%.
In August 2026, Batiste lost estimated Share of Search among dry shampoo worldwide, from 36.8% to 35.2%.
In August 2026, Not Your Mother's lost estimated Share of Search among dry shampoo worldwide, from 30.1% to 28.8%.
Klorane’s estimated Share of Search among dry shampoo worldwide has lost ground for 3 months in a row, from 11.3% to 10.6% in August 2026.
Estimated monthly branded searches for Aussie worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.
Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.

Where does Dove compete?

Dove is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Body wash brands	5th of 5	<0.01%	Show ranking
Bar soap brands	5th of 5	0.02%	Show ranking
Shower gel	3rd of 6	0.03%	Show ranking
Body scrub	5th of 6	0.04%	Show ranking
Dry shampoo	6th of 6	0.12%	Shown above

How is Dove measured?

Brandwave collects information about searches that people make online using Dove’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term