Dove vs Klorane:Which is more popular by branded search?
In August 2026, Klorane had more branded searches than Dove among dry shampoo worldwide. Klorane was estimated to have 22.2K branded searches compared to Dove’s 260, and held a 10.6% Share of Search versus Dove’s 0.12%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dove or Klorane?
Compare the dry shampoo people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Klorane, Dove. The figures are in the table below the chart.
View monthly share of search table
| Month | Batiste | Not Your Mother's | Bumble and bumble | Klorane | Aussie | Dove |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 28.9% | 23.6% | 10.6% | 1.4% | 0.15% |
| Nov 2025 | 29.9% | 29.9% | 29.9% | 9% | 1.2% | 0.13% |
| Dec 2025 | 38.9% | 26% | 26% | 7.8% | 1.2% | 0.11% |
| Jan 2026 | 33.8% | 33.8% | 22.6% | 8.3% | 1.3% | 0.15% |
| Feb 2026 | 31.5% | 31.5% | 25.8% | 9.4% | 1.5% | 0.14% |
| Mar 2026 | 33.1% | 33.1% | 22.1% | 9.9% | 1.6% | 0.12% |
| Apr 2026 | 35.4% | 28.9% | 23.6% | 10.6% | 1.4% | 0.1% |
| May 2026 | 30.9% | 30.9% | 25.3% | 11.3% | 1.5% | 0.11% |
| Jun 2026 | 30.8% | 30.8% | 25.2% | 11.3% | 1.8% | 0.11% |
| Jul 2026 | 36.8% | 30.1% | 20.2% | 11% | 1.8% | 0.08% |
| Aug 2026 | 35.2% | 28.8% | 23.6% | 10.6% | 1.7% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Dove and Klorane comparison changed over the last 12 months?
3 findings
- Klorane was ahead of Dove in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dove’s estimated Share of Search among dry shampoo worldwide moved from 0.15% to 0.12%, and its estimated monthly branded searches moved from 320 to 260.
- Across the 11 months ending August 2026, Klorane’s estimated Share of Search among dry shampoo worldwide held steady at 10.6%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for dry shampoo worldwide in August 2026?
2 changes
Klorane’s estimated Share of Search among dry shampoo worldwide has lost ground for 3 months in a row, from 11.3% to 10.6% in August 2026.
Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dove’s and Klorane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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