Brandwave

Dove vs Not Your Mother's:Which is searched more?

In August 2026, Not Your Mother's had more branded searches than Dove among dry shampoo worldwide. Not Your Mother's was estimated to have 121K branded searches compared to Dove’s 260, and held a 44.7% Share of Search versus Dove’s 0.1%. These are worldwide searches for English-language branded terms.

Share of Search among dry shampoo worldwide in August 2026Which is more popular in search, Dove or Not Your Mother's?
Dove0.1%260 searches
vs
Not Your Mother's44.7%121K searches
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Which is more popular in search, Dove or Not Your Mother's?

Compare the dry shampoo people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dove and Not Your Mother's among dry shampoo worldwide, by month

Share of Search by month for Not Your Mother's, Dove. The figures are in the table below the chart.

View monthly share of search table
MonthNot Your Mother'sDove
Oct 202544.8%0.12%
Nov 202546%0.1%
Dec 202541.3%0.09%
Jan 202650.5%0.11%
Feb 202648%0.1%
Mar 202649.7%0.09%
Apr 202644.8%0.08%
May 202647.2%0.08%
Jun 202647.1%0.08%
Jul 202646.3%0.07%
Aug 202644.7%0.1%
Sep 2026——

How has the Dove and Not Your Mother's comparison changed over the last 12 months?

  • Not Your Mother's was ahead of Dove in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Dove’s estimated Share of Search among dry shampoo worldwide moved from 0.12% to 0.1%, and its estimated monthly branded searches moved from 320 to 260.
  • Across the 11 months ending August 2026, Not Your Mother's’ estimated Share of Search among dry shampoo worldwide moved from 44.8% to 44.7%, and its estimated monthly branded searches held steady at 121K.

How did search popularity change for dry shampoo worldwide in August 2026?

  1. In August 2026, Not Your Mother's lost estimated Share of Search among dry shampoo worldwide, from 46.3% to 44.7%.

  2. Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Dove’s and Not Your Mother's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dove

1 branded search term

  • dove nz

Not Your Mother's

2 branded search terms

  • not your mother s
  • not your mothers

How the Brand Demand Index is measured

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