Brandwave

Toners:Which are searched most?

In August 2026, La Roche-Posay was the most searched among toners worldwide, with an estimated 2.2M branded searches and 53% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. La Roche-Posay53%
  2. The Ordinary33.6%
  3. Paula's Choice12.6%
  4. Thayers0.53%
  5. Simple0.29%
  6. Pixi0.04%

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Share of SearchLeaderboard

Compare the toners shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among toners worldwide, by month

Share of Search by month for La Roche-Posay, The Ordinary, Paula's Choice. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayThe OrdinaryPaula's ChoiceThayersSimplePixi
Oct 202550.3%33.6%15.2%0.5%0.33%0.07%
Nov 202544.4%41.9%12.9%0.44%0.29%0.05%
Dec 202552%34.3%12.8%0.52%0.28%0.07%
Jan 202652%34.3%12.8%0.52%0.28%0.06%
Feb 202655.4%30.5%13.2%0.55%0.3%0.05%
Mar 202656.8%31.1%11.4%0.46%0.25%0.04%
Apr 202653.7%34.7%10.8%0.44%0.24%0.04%
May 202657.6%30.5%11.2%0.47%0.25%0.03%
Jun 202654.1%34.5%10.5%0.54%0.24%0.03%
Jul 202654.1%34.4%10.7%0.54%0.29%0.04%
Aug 202653%33.6%12.6%0.53%0.29%0.04%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.La Roche-Posay

    53%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.The Ordinary

    33.6%

    Held 2nd. 1.4M estimated branded searches, -0.42% vs prior month. Share -0.8 points.

  3. 3.Paula's Choice

    12.6%

    Held 3rd. 532K estimated branded searches, +20.6% vs prior month. Share +1.9 points.

  4. 4.Thayers

    0.53%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Simple

    0.29%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Pixi

    0.04%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among toners worldwide?

In August 2026, La Roche-Posay was the most searched among toners worldwide, with an estimated 2.2M branded searches and 53% estimated Share of Search within this set. The Ordinary is in 2nd place, 19.4 percentage points behind at 33.6% Share of Search.

Global toners, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
La Roche-Posay50.3% → 53%57.6%May 202644.4%Nov 20251st
The Ordinary33.6%41.9%Nov 202530.5%Feb 20262nd
Paula's Choice15.2% → 12.6%15.2%Oct 202510.5%Jun 20263rd
Thayers0.5% → 0.53%0.55%Feb 20260.44%Apr 20264th
Simple0.33% → 0.29%0.33%Oct 20250.24%Apr 20265th
Pixi0.07% → 0.04%0.07%Dec 20250.03%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among toners worldwide increased from 50.3% to 53%.
  • Across the 11 months ending August 2026, Paula's Choice’s estimated Share of Search among toners worldwide decreased from 15.2% to 12.6%.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among toners worldwide peaked at 57.6% in May 2026 and was lowest at 44.4% in November 2025.
  • Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among toners worldwide peaked at 41.9% in November 2025 and was lowest at 30.5% in February 2026.
  • Across the 11 months ending August 2026, Paula's Choice’s estimated Share of Search among toners worldwide peaked at 15.2% in October 2025 and was lowest at 10.5% in June 2026.
  • Across the 11 months ending August 2026, The Ordinary, Thayers, Simple and Pixi held steady: their estimated Share of Search among toners worldwide each moved less than 0.5 percentage points.

How did search popularity change for toners worldwide in August 2026?

  1. In August 2026, Paula's Choice gained estimated Share of Search among toners worldwide, from 10.7% to 12.6%.

  2. In August 2026, La Roche-Posay lost estimated Share of Search among toners worldwide, from 54.1% to 53%.

  3. In August 2026, The Ordinary lost estimated Share of Search among toners worldwide, from 34.4% to 33.6%.

  4. Estimated monthly branded searches for Thayers worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

  5. Estimated monthly branded searches for Pixi worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.

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