Brandwave

How popular isPaula's Choice in search?

In August 2026, there were an estimated 532K branded searches for Paula's Choice worldwide which held steady over the last 11 months. Paula's Choice holds 12.6% estimated Share of Search among toners worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. La Roche-Posay53%
  2. The Ordinary33.6%
  3. Paula's Choice12.6%
  4. Thayers0.53%
  5. Simple0.29%
  6. Pixi0.04%
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Which toners compete with Paula's Choice?

Paula's Choice against toners worldwide, by month

Share of Search by month for La Roche-Posay, The Ordinary, Paula's Choice. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayThe OrdinaryPaula's ChoiceThayersSimplePixi
Oct 202550.3%33.6%15.2%0.5%0.33%0.07%
Nov 202544.4%41.9%12.9%0.44%0.29%0.05%
Dec 202552%34.3%12.8%0.52%0.28%0.07%
Jan 202652%34.3%12.8%0.52%0.28%0.06%
Feb 202655.4%30.5%13.2%0.55%0.3%0.05%
Mar 202656.8%31.1%11.4%0.46%0.25%0.04%
Apr 202653.7%34.7%10.8%0.44%0.24%0.04%
May 202657.6%30.5%11.2%0.47%0.25%0.03%
Jun 202654.1%34.5%10.5%0.54%0.24%0.03%
Jul 202654.1%34.4%10.7%0.54%0.29%0.04%
Aug 202653%33.6%12.6%0.53%0.29%0.04%
Sep 2026——————

  1. 1.La Roche-Posay

    53%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.The Ordinary

    33.6%

    Held 2nd. 1.4M estimated branded searches, -0.42% vs prior month. Share -0.8 points.

  3. 3.Paula's Choice

    12.6%

    Held 3rd. 532K estimated branded searches, +20.6% vs prior month. Share +1.9 points.

  4. 4.Thayers

    0.53%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Simple

    0.29%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Pixi

    0.04%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Paula's Choice and its closest rivals

How has branded search demand for Paula's Choice changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Paula's Choice worldwide held steady, from 552K to 532K.
  • Across the 11 months ending August 2026, Paula's Choice’s estimated Share of Search among toners worldwide decreased from 15.2% to 12.6%.
  • Across the 11 months ending August 2026, Paula's Choice’s estimated Share of Search among toners worldwide peaked at 15.2% in October 2025 and was lowest at 10.5% in June 2026.

How did search popularity change for toners worldwide in August 2026?

  1. In August 2026, Paula's Choice gained estimated Share of Search among toners worldwide, from 10.7% to 12.6%.

  2. In August 2026, La Roche-Posay lost estimated Share of Search among toners worldwide, from 54.1% to 53%.

  3. In August 2026, The Ordinary lost estimated Share of Search among toners worldwide, from 34.4% to 33.6%.

  4. Estimated monthly branded searches for Thayers worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

  5. Estimated monthly branded searches for Pixi worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.

Where does Paula's Choice compete?

Paula's Choice is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Acne treatments4th of 68%Show ranking
Everyday skincare brands4th of 58.3%Show ranking
Retinol serums3rd of 610.6%Show ranking
Toners3rd of 612.6%Shown above

How is Paula's Choice measured?

Brandwave collects information about searches that people make online using Paula's Choice’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • paula s choice
  • paula's choice
  • paula's choice serum
  • paula's choice skincare
  • paula'schoice
  • paulas choice bha

Do you work for Paula's Choice? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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