Brandwave

How popular isLa Roche-Posay in search?

In August 2026, there were an estimated 2.2M branded searches for La Roche-Posay worldwide which is up 22.4% over the last 11 months. La Roche-Posay holds 74.5% estimated Share of Search among toners worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. La Roche-Posay74.5%
  2. Paula's Choice17.7%
  3. The Ordinary6.6%
  4. Thayers0.74%
  5. Simple0.4%
  6. Pixi0.05%
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Which toners compete with La Roche-Posay?

La Roche-Posay against toners worldwide, by month

Share of Search by month for La Roche-Posay, Paula's Choice, The Ordinary. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayPaula's ChoiceThe OrdinaryThayersSimplePixi
Oct 202569.3%20.9%8.5%0.69%0.46%0.09%
Nov 202569.6%20.3%8.9%0.69%0.46%0.07%
Dec 202572.6%17.9%8.3%0.72%0.39%0.09%
Jan 202672.6%17.9%8.4%0.72%0.39%0.08%
Feb 202673.7%17.5%7.6%0.73%0.4%0.06%
Mar 202676%15.3%7.7%0.62%0.34%0.05%
Apr 202676.1%15.3%7.5%0.62%0.34%0.05%
May 202677.4%15.1%6.5%0.63%0.34%0.05%
Jun 202676.8%15%7.2%0.76%0.34%0.04%
Jul 202676.7%15.1%7%0.76%0.41%0.05%
Aug 202674.5%17.7%6.6%0.74%0.4%0.05%
Sep 2026——————

  1. 1.La Roche-Posay

    74.5%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. 2.Paula's Choice

    17.7%

    Held 2nd. 532K estimated branded searches, +20.6% vs prior month. Share +2.6 points.

  3. 3.The Ordinary

    6.6%

    Held 3rd. 199K estimated branded searches, -2.9% vs prior month. Share -0.4 points.

  4. 4.Thayers

    0.74%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Simple

    0.4%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Pixi

    0.05%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between La Roche-Posay and its closest rivals

How has branded search demand for La Roche-Posay changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for La Roche-Posay worldwide rose from 1.8M to 2.2M.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among toners worldwide increased from 69.3% to 74.5%.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among toners worldwide peaked at 77.4% in May 2026 and was lowest at 69.3% in October 2025.

How did search popularity change for toners worldwide in August 2026?

  1. In August 2026, Paula's Choice gained estimated Share of Search among toners worldwide, from 15.1% to 17.7%.

  2. In August 2026, La Roche-Posay lost estimated Share of Search among toners worldwide, from 76.7% to 74.5%.

  3. Estimated monthly branded searches for Thayers worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

  4. Estimated monthly branded searches for Pixi worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.

  5. Estimated monthly branded searches for The Ordinary worldwide fell 11.6% over 11 measured months, from 225K to 199K in August 2026.

Where does La Roche-Posay compete?

La Roche-Posay is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Moisturiser brands2nd of 528.1%Show ranking
Cleansers2nd of 628.5%Show ranking
Face wash brands2nd of 530.7%Show ranking
Eye creams2nd of 633%Show ranking
Acne treatments2nd of 641%Show ranking
Retinol serums1st of 658.9%Show ranking
Baby sunscreen1st of 665.4%Show ranking
Toners1st of 674.5%Shown above

How is La Roche-Posay measured?

Brandwave collects information about searches that people make online using La Roche-Posay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • la roche posay

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How the Brand Demand Index is measured

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