Brandwave

La Roche-Posay vs Thayers:Which is more popular by branded search?

In August 2026, La Roche-Posay had more branded searches than Thayers among toners worldwide. La Roche-Posay was estimated to have 2.2M branded searches compared to Thayers’ 22.2K, and held a 74.5% Share of Search versus Thayers’ 0.74%. These are worldwide searches for English-language branded terms.

Share of Search among toners worldwide in August 2026Which is more popular in search, La Roche-Posay or Thayers?
La Roche-Posay74.5%2.2M searches
vs
Thayers0.74%22.2K searches

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Which is more popular in search, La Roche-Posay or Thayers?

Compare the toners shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

La Roche-Posay and Thayers among toners worldwide, by month

Share of Search by month for La Roche-Posay, Thayers. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayPaula's ChoiceThe OrdinaryThayersSimplePixi
Oct 202569.3%20.9%8.5%0.69%0.46%0.09%
Nov 202569.6%20.3%8.9%0.69%0.46%0.07%
Dec 202572.6%17.9%8.3%0.72%0.39%0.09%
Jan 202672.6%17.9%8.4%0.72%0.39%0.08%
Feb 202673.7%17.5%7.6%0.73%0.4%0.06%
Mar 202676%15.3%7.7%0.62%0.34%0.05%
Apr 202676.1%15.3%7.5%0.62%0.34%0.05%
May 202677.4%15.1%6.5%0.63%0.34%0.05%
Jun 202676.8%15%7.2%0.76%0.34%0.04%
Jul 202676.7%15.1%7%0.76%0.41%0.05%
Aug 202674.5%17.7%6.6%0.74%0.4%0.05%
Sep 2026——————

How has the La Roche-Posay and Thayers comparison changed over the last 12 months?

  • La Roche-Posay was ahead of Thayers in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among toners worldwide moved from 69.3% to 74.5%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
  • Across the 11 months ending August 2026, Thayers’ estimated Share of Search among toners worldwide moved from 0.69% to 0.74%, and its estimated monthly branded searches moved from 18.1K to 22.2K.

How did search popularity change for toners worldwide in August 2026?

  1. In August 2026, La Roche-Posay lost estimated Share of Search among toners worldwide, from 76.7% to 74.5%.

  2. Estimated monthly branded searches for Thayers worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using La Roche-Posay’s and Thayers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

La Roche-Posay

1 branded search term

  • la roche posay

Thayers

1 branded search term

  • thayers toner

How the Brand Demand Index is measured

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