Brandwave

How popular isInnisfree in search?

In September 2026, there were an estimated 201K branded searches for Innisfree worldwide which is down 18.3% over the last 12 months. Innisfree holds 11.2% estimated Share of Search among face toner brands worldwide and is ranked 4th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Beauty of Joseon37.4%
  2. Laneige25%
  3. COSRX16.7%
  4. Innisfree11.2%
  5. Round Lab5%
  6. Thayers3.5%
  7. Anua1%
  8. Essano0.24%
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Which face toner brands compete with Innisfree?

Innisfree against face toner brands worldwide, by month

Share of Search by month for Beauty of Joseon, Laneige, COSRX, Innisfree, Round Lab, Thayers. The figures are in the table below the chart.

View monthly share of search table
MonthBeauty of JoseonLaneigeCOSRXInnisfreeRound LabThayersAnuaEssano
Oct 202530.5%30.5%16.7%13.6%4.1%3.2%1%0.3%
Nov 202533%33%14.7%12.1%3.6%2.5%0.89%0.22%
Dec 202529.4%35.9%16.1%10.7%4%2.7%0.97%0.24%
Jan 202635.9%29.3%16%10.7%3.9%2.7%1.2%0.19%
Feb 202634.5%28.2%15.4%12.6%4.6%3.2%1.1%0.18%
Mar 202637.6%25.2%16.8%11.3%5%2.9%1%0.2%
Apr 202639.4%21.6%17.6%11.8%5.3%3%1.1%0.21%
May 202639.4%21.5%17.6%11.8%5.3%3%1.1%0.32%
Jun 202643.6%19.5%15.9%10.6%5.8%3.3%0.96%0.23%
Jul 202637%24.7%16.5%11%6%3.4%0.99%0.24%
Aug 202637%24.7%16.5%11%6%3.4%0.99%0.24%
Sep 202637.4%25%16.7%11.2%5%3.5%1%0.24%

  1. 1.Beauty of Joseon

    37.4%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Laneige

    25%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.COSRX

    16.7%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Innisfree

    11.2%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Round Lab

    5%

    Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -1 points.

  6. 6.Thayers

    3.5%

    Held 6th. 62.7K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Anua

    1%

    Held 7th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Essano

    0.24%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Innisfree and its closest rivals

Every comparison with Innisfree

How has branded search demand for Innisfree changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Innisfree worldwide fell from 246K to 201K.
  • Across the 12 months ending September 2026, Innisfree’s estimated Share of Search among face toner brands worldwide decreased from 13.6% to 11.2%.
  • Across the 12 months ending September 2026, Innisfree’s estimated Share of Search among face toner brands worldwide peaked at 13.6% in October 2025 and was lowest at 10.6% in June 2026.

How did search popularity change for face toner brands worldwide in September 2026?

  1. In September 2026, Round Lab lost estimated Share of Search among face toner brands worldwide, from 6% to 5%.

  2. Estimated monthly branded searches for Beauty of Joseon worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.

  3. Estimated monthly branded searches for Essano worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  4. Estimated monthly branded searches for Innisfree worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  5. Estimated monthly branded searches for Laneige worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How is Innisfree measured?

Brandwave collects information about searches that people make online using Innisfree’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • innisfree

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How the Brand Demand Index is measured

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