Innisfree vs Thayers:Which is searched more?
In September 2026, Innisfree had more branded searches than Thayers among face toner brands worldwide. Innisfree was estimated to have 201K branded searches compared to Thayers’ 62.7K, and held an 11.2% Share of Search versus Thayers’ 3.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Innisfree or Thayers?
Compare the face toner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Innisfree, Thayers. The figures are in the table below the chart.
View monthly share of search table
| Month | Beauty of Joseon | Laneige | COSRX | Innisfree | Round Lab | Thayers | Anua | Essano |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 30.5% | 16.7% | 13.6% | 4.1% | 3.2% | 1% | 0.3% |
| Nov 2025 | 33% | 33% | 14.7% | 12.1% | 3.6% | 2.5% | 0.89% | 0.22% |
| Dec 2025 | 29.4% | 35.9% | 16.1% | 10.7% | 4% | 2.7% | 0.97% | 0.24% |
| Jan 2026 | 35.9% | 29.3% | 16% | 10.7% | 3.9% | 2.7% | 1.2% | 0.19% |
| Feb 2026 | 34.5% | 28.2% | 15.4% | 12.6% | 4.6% | 3.2% | 1.1% | 0.18% |
| Mar 2026 | 37.6% | 25.2% | 16.8% | 11.3% | 5% | 2.9% | 1% | 0.2% |
| Apr 2026 | 39.4% | 21.6% | 17.6% | 11.8% | 5.3% | 3% | 1.1% | 0.21% |
| May 2026 | 39.4% | 21.5% | 17.6% | 11.8% | 5.3% | 3% | 1.1% | 0.32% |
| Jun 2026 | 43.6% | 19.5% | 15.9% | 10.6% | 5.8% | 3.3% | 0.96% | 0.23% |
| Jul 2026 | 37% | 24.7% | 16.5% | 11% | 6% | 3.4% | 0.99% | 0.24% |
| Aug 2026 | 37% | 24.7% | 16.5% | 11% | 6% | 3.4% | 0.99% | 0.24% |
| Sep 2026 | 37.4% | 25% | 16.7% | 11.2% | 5% | 3.5% | 1% | 0.24% |
How has the Innisfree and Thayers comparison changed over the last 12 months?
3 findings
- Innisfree was ahead of Thayers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Innisfree’s estimated Share of Search among face toner brands worldwide moved from 13.6% to 11.2%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, Thayers’ estimated Share of Search among face toner brands worldwide moved from 3.2% to 3.5%, and its estimated monthly branded searches moved from 58.6K to 62.7K.
How did search popularity change for face toner brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Innisfree worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
Other head-to-heads among face toner brands
Beauty of Joseon vs Laneige: compare search popularity
Beauty of Joseon vs COSRX: compare search popularity- Beauty of Joseon vs Innisfree: compare search popularity
Beauty of Joseon vs Round Lab: compare search popularity- Laneige vs COSRX: compare search popularity
- Laneige vs Innisfree: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Innisfree’s and Thayers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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