Brandwave

How popular isInnisfree in search?

In September 2026, there were an estimated 201K branded searches for Innisfree worldwide which is down 18.3% over the last 12 months. Innisfree holds 8.5% estimated Share of Search among face toner brands worldwide and is ranked 4th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Beauty of Joseon44.1%
  2. Laneige19%
  3. COSRX17%
  4. Innisfree8.5%
  5. Anua4.6%
  6. Round Lab3.9%
  7. Thayers2.6%
  8. Essano0.19%
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Which face toner brands compete with Innisfree?

Innisfree against face toner brands worldwide, by month

Share of Search by month for Beauty of Joseon, Laneige, COSRX, Innisfree, Anua, Round Lab, Thayers. The figures are in the table below the chart.

View monthly share of search table
MonthBeauty of JoseonLaneigeCOSRXInnisfreeAnuaRound LabThayersEssano
Oct 202535.6%24.6%18.4%11%4.2%3.4%2.6%0.24%
Nov 202537.1%27.1%16.2%9.9%4.4%3%2.1%0.18%
Dec 202533%29.4%18.3%8.8%4.8%3.3%2.2%0.19%
Jan 202639.7%23.6%17.6%8.6%4.9%3.2%2.2%0.15%
Feb 202639.7%22.4%16.8%10%4.6%3.8%2.6%0.15%
Mar 202642.9%19.8%17.9%8.8%4.1%4.1%2.3%0.16%
Apr 202646.2%16.3%18.1%8.9%4.1%4.1%2.3%0.16%
May 202646.2%16.3%18.5%8.9%3.5%4.1%2.3%0.24%
Jun 202650%14.4%16.4%7.9%4.3%4.4%2.5%0.17%
Jul 202644.1%19%17%8.5%3.9%4.7%2.6%0.19%
Aug 202643.7%18.8%17.1%8.4%4.6%4.7%2.6%0.18%
Sep 202644.1%19%17%8.5%4.6%3.9%2.6%0.19%

  1. 1.Beauty of Joseon

    44.1%

    Held 1st. 1M estimated branded searches, -0.11% vs prior month. Share +0.5 points.

  2. 2.Laneige

    19%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.COSRX

    17%

    Held 3rd. 402K estimated branded searches, -1.7% vs prior month. Share -0.1 points.

  4. 4.Innisfree

    8.5%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Anua

    4.6%

    Moved from 6th to 5th. 110K estimated branded searches, +0.27% vs prior month. Share +0.1 points.

  6. 6.Round Lab

    3.9%

    Moved from 5th to 6th. 92.5K estimated branded searches, -17.8% vs prior month. Share -0.8 points.

  7. 7.Thayers

    2.6%

    Held 7th. 62.7K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Essano

    0.19%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Innisfree and its closest rivals

Every comparison with Innisfree

How has branded search demand for Innisfree changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Innisfree worldwide fell from 246K to 201K.
  • Across the 12 months ending September 2026, Innisfree’s estimated Share of Search among face toner brands worldwide decreased from 11% to 8.5%.
  • Across the 12 months ending September 2026, Innisfree’s estimated Share of Search among face toner brands worldwide peaked at 11% in October 2025 and was lowest at 7.9% in June 2026.

How did search popularity change for face toner brands worldwide in September 2026?

  1. In September 2026, Round Lab lost estimated Share of Search among face toner brands worldwide, from 4.7% to 3.9%.

  2. In September 2026, Anua rose from 6th to 5th among face toner brands worldwide.

  3. Estimated monthly branded searches for Beauty of Joseon worldwide rose 30.8% over 12 measured months, from 798K to 1M in September 2026.

  4. Estimated monthly branded searches for Essano worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  5. Estimated monthly branded searches for Innisfree worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  6. Estimated monthly branded searches for Laneige worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How is Innisfree measured?

Brandwave collects information about searches that people make online using Innisfree’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • innisfree

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How the Brand Demand Index is measured

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