Brandwave

How popular isThayers in search?

In September 2026, there were an estimated 62.7K branded searches for Thayers worldwide which is up 7% over the last 12 months. Thayers holds 2.6% estimated Share of Search among face toner brands worldwide and is ranked 7th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Beauty of Joseon44.1%
  2. Laneige19%
  3. COSRX17%
  4. Innisfree8.5%
  5. Anua4.6%
  6. Round Lab3.9%
  7. Thayers2.6%
  8. Essano0.19%
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Which face toner brands compete with Thayers?

Thayers against face toner brands worldwide, by month

Share of Search by month for Beauty of Joseon, Laneige, COSRX, Innisfree, Anua, Round Lab, Thayers. The figures are in the table below the chart.

View monthly share of search table
MonthBeauty of JoseonLaneigeCOSRXInnisfreeAnuaRound LabThayersEssano
Oct 202535.6%24.6%18.4%11%4.2%3.4%2.6%0.24%
Nov 202537.1%27.1%16.2%9.9%4.4%3%2.1%0.18%
Dec 202533%29.4%18.3%8.8%4.8%3.3%2.2%0.19%
Jan 202639.7%23.6%17.6%8.6%4.9%3.2%2.2%0.15%
Feb 202639.7%22.4%16.8%10%4.6%3.8%2.6%0.15%
Mar 202642.9%19.8%17.9%8.8%4.1%4.1%2.3%0.16%
Apr 202646.2%16.3%18.1%8.9%4.1%4.1%2.3%0.16%
May 202646.2%16.3%18.5%8.9%3.5%4.1%2.3%0.24%
Jun 202650%14.4%16.4%7.9%4.3%4.4%2.5%0.17%
Jul 202644.1%19%17%8.5%3.9%4.7%2.6%0.19%
Aug 202643.7%18.8%17.1%8.4%4.6%4.7%2.6%0.18%
Sep 202644.1%19%17%8.5%4.6%3.9%2.6%0.19%

  1. 1.Beauty of Joseon

    44.1%

    Held 1st. 1M estimated branded searches, -0.11% vs prior month. Share +0.5 points.

  2. 2.Laneige

    19%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.COSRX

    17%

    Held 3rd. 402K estimated branded searches, -1.7% vs prior month. Share -0.1 points.

  4. 4.Innisfree

    8.5%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Anua

    4.6%

    Moved from 6th to 5th. 110K estimated branded searches, +0.27% vs prior month. Share +0.1 points.

  6. 6.Round Lab

    3.9%

    Moved from 5th to 6th. 92.5K estimated branded searches, -17.8% vs prior month. Share -0.8 points.

  7. 7.Thayers

    2.6%

    Held 7th. 62.7K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Essano

    0.19%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Thayers and its closest rivals

Every comparison with Thayers

How has branded search demand for Thayers changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Thayers worldwide rose from 58.6K to 62.7K.
  • Across the 12 months ending September 2026, Thayers’ estimated Share of Search among face toner brands worldwide held steady at 2.6%.

How did search popularity change for face toner brands worldwide in September 2026?

  1. In September 2026, Round Lab lost estimated Share of Search among face toner brands worldwide, from 4.7% to 3.9%.

  2. In September 2026, Anua rose from 6th to 5th among face toner brands worldwide.

  3. Estimated monthly branded searches for Beauty of Joseon worldwide rose 30.8% over 12 measured months, from 798K to 1M in September 2026.

  4. Estimated monthly branded searches for Essano worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  5. Estimated monthly branded searches for Innisfree worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  6. Estimated monthly branded searches for Laneige worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

Where does Thayers compete?

Thayers is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Toners6th of 61.4%Show ranking
Face toner brands7th of 82.6%Shown above

How is Thayers measured?

Brandwave collects information about searches that people make online using Thayers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • thayers
  • thayers toner

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How the Brand Demand Index is measured

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