Brandwave

Face toner brands:Which are searched most?

In September 2026, Beauty of Joseon was the most searched among face toner brands worldwide, with an estimated 673K branded searches and 37.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Beauty of Joseon37.4%
  2. Laneige25%
  3. COSRX16.7%
  4. Innisfree11.2%
  5. Round Lab5%
  6. Thayers3.5%
  7. Anua1%
  8. Essano0.24%

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Share of SearchLeaderboard

Compare the face toner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among face toner brands worldwide, by month

Share of Search by month for Beauty of Joseon, Laneige, COSRX, Innisfree, Round Lab, Thayers. The figures are in the table below the chart.

View monthly share of search table
MonthBeauty of JoseonLaneigeCOSRXInnisfreeRound LabThayersAnuaEssano
Oct 202530.5%30.5%16.7%13.6%4.1%3.2%1%0.3%
Nov 202533%33%14.7%12.1%3.6%2.5%0.89%0.22%
Dec 202529.4%35.9%16.1%10.7%4%2.7%0.97%0.24%
Jan 202635.9%29.3%16%10.7%3.9%2.7%1.2%0.19%
Feb 202634.5%28.2%15.4%12.6%4.6%3.2%1.1%0.18%
Mar 202637.6%25.2%16.8%11.3%5%2.9%1%0.2%
Apr 202639.4%21.6%17.6%11.8%5.3%3%1.1%0.21%
May 202639.4%21.5%17.6%11.8%5.3%3%1.1%0.32%
Jun 202643.6%19.5%15.9%10.6%5.8%3.3%0.96%0.23%
Jul 202637%24.7%16.5%11%6%3.4%0.99%0.24%
Aug 202637%24.7%16.5%11%6%3.4%0.99%0.24%
Sep 202637.4%25%16.7%11.2%5%3.5%1%0.24%

This month’s ranking, September 2026

  1. 1.Beauty of Joseon

    37.4%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Laneige

    25%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.COSRX

    16.7%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Innisfree

    11.2%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Round Lab

    5%

    Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -1 points.

  6. 6.Thayers

    3.5%

    Held 6th. 62.7K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Anua

    1%

    Held 7th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Essano

    0.24%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among face toner brands worldwide?

In September 2026, Beauty of Joseon was the most searched among face toner brands worldwide, with an estimated 673K branded searches and 37.4% estimated Share of Search within this set. Laneige is in 2nd place, 12.4 percentage points behind at 25% Share of Search.

Global face toner brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Beauty of Joseon30.5% → 37.4%43.6%Jun 202629.4%Dec 20251st
Laneige30.5% → 25%35.9%Dec 202519.5%Jun 20262nd
COSRX16.7%17.6%Apr 202614.7%Nov 20253rd
Innisfree13.6% → 11.2%13.6%Oct 202510.6%Jun 20264th
Round Lab4.1% → 5%6%Jul 20263.6%Nov 20255th
Thayers3.2% → 3.5%3.5%Sep 20262.5%Nov 20256th
Anua1%1.2%Jan 20260.89%Nov 20257th
Essano0.3% → 0.24%0.32%May 20260.18%Feb 20268th

Each finding as a sentence

  • Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among face toner brands worldwide increased from 30.5% to 37.4%.
  • Across the 12 months ending September 2026, Laneige’s estimated Share of Search among face toner brands worldwide decreased from 30.5% to 25%.
  • Across the 12 months ending September 2026, Innisfree’s estimated Share of Search among face toner brands worldwide decreased from 13.6% to 11.2%.
  • Across the 12 months ending September 2026, Round Lab’s estimated Share of Search among face toner brands worldwide increased from 4.1% to 5%.
  • Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among face toner brands worldwide peaked at 43.6% in June 2026 and was lowest at 29.4% in December 2025.
  • Across the 12 months ending September 2026, Laneige’s estimated Share of Search among face toner brands worldwide peaked at 35.9% in December 2025 and was lowest at 19.5% in June 2026.
  • Across the 12 months ending September 2026, COSRX’s estimated Share of Search among face toner brands worldwide peaked at 17.6% in April 2026 and was lowest at 14.7% in November 2025.
  • Across the 12 months ending September 2026, Innisfree’s estimated Share of Search among face toner brands worldwide peaked at 13.6% in October 2025 and was lowest at 10.6% in June 2026.
  • Across the 12 months ending September 2026, Round Lab’s estimated Share of Search among face toner brands worldwide peaked at 6% in July 2026 and was lowest at 3.6% in November 2025.
  • Across the 12 months ending September 2026, COSRX, Thayers, Anua and Essano held steady: their estimated Share of Search among face toner brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for face toner brands worldwide in September 2026?

  1. In September 2026, Round Lab lost estimated Share of Search among face toner brands worldwide, from 6% to 5%.

  2. Estimated monthly branded searches for Beauty of Joseon worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.

  3. Estimated monthly branded searches for Essano worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  4. Estimated monthly branded searches for Innisfree worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  5. Estimated monthly branded searches for Laneige worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

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