Beauty of Joseon vs Innisfree:Which is searched more?
In September 2026, Beauty of Joseon had more branded searches than Innisfree among face toner brands worldwide. Beauty of Joseon was estimated to have 673K branded searches compared to Innisfree’s 201K, and held a 37.4% Share of Search versus Innisfree’s 11.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Beauty of Joseon or Innisfree?
Compare the face toner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beauty of Joseon, Innisfree. The figures are in the table below the chart.
View monthly share of search table
| Month | Beauty of Joseon | Laneige | COSRX | Innisfree | Round Lab | Thayers | Anua | Essano |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 30.5% | 16.7% | 13.6% | 4.1% | 3.2% | 1% | 0.3% |
| Nov 2025 | 33% | 33% | 14.7% | 12.1% | 3.6% | 2.5% | 0.89% | 0.22% |
| Dec 2025 | 29.4% | 35.9% | 16.1% | 10.7% | 4% | 2.7% | 0.97% | 0.24% |
| Jan 2026 | 35.9% | 29.3% | 16% | 10.7% | 3.9% | 2.7% | 1.2% | 0.19% |
| Feb 2026 | 34.5% | 28.2% | 15.4% | 12.6% | 4.6% | 3.2% | 1.1% | 0.18% |
| Mar 2026 | 37.6% | 25.2% | 16.8% | 11.3% | 5% | 2.9% | 1% | 0.2% |
| Apr 2026 | 39.4% | 21.6% | 17.6% | 11.8% | 5.3% | 3% | 1.1% | 0.21% |
| May 2026 | 39.4% | 21.5% | 17.6% | 11.8% | 5.3% | 3% | 1.1% | 0.32% |
| Jun 2026 | 43.6% | 19.5% | 15.9% | 10.6% | 5.8% | 3.3% | 0.96% | 0.23% |
| Jul 2026 | 37% | 24.7% | 16.5% | 11% | 6% | 3.4% | 0.99% | 0.24% |
| Aug 2026 | 37% | 24.7% | 16.5% | 11% | 6% | 3.4% | 0.99% | 0.24% |
| Sep 2026 | 37.4% | 25% | 16.7% | 11.2% | 5% | 3.5% | 1% | 0.24% |
How has the Beauty of Joseon and Innisfree comparison changed over the last 12 months?
3 findings
- Beauty of Joseon was ahead of Innisfree in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among face toner brands worldwide moved from 30.5% to 37.4%, and its estimated monthly branded searches moved from 550K to 673K.
- Across the 12 months ending September 2026, Innisfree’s estimated Share of Search among face toner brands worldwide moved from 13.6% to 11.2%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for face toner brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Beauty of Joseon worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.
Estimated monthly branded searches for Innisfree worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
Other head-to-heads among face toner brands
How each brand is measured
Brandwave collects information about searches that people make online using Beauty of Joseon’s and Innisfree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beauty of Joseon
1 branded search term
- beauty of joseon
Innisfree
1 branded search term
- innisfree
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