Brandwave

How popular isLa Roche-Posay in search?

In August 2026, there were an estimated 2.2M branded searches for La Roche-Posay worldwide which is up 22.4% over the last 11 months. La Roche-Posay holds 65.4% estimated Share of Search among baby sunscreen worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. La Roche-Posay65.4%
  2. Neutrogena19.7%
  3. Mustela8.8%
  4. Aveeno4.8%
  5. Banana Boat1.2%
  6. Thinkbaby0.16%
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Which baby sunscreen compete with La Roche-Posay?

La Roche-Posay against baby sunscreen worldwide, by month

Share of Search by month for La Roche-Posay, Neutrogena, Mustela, Aveeno. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayNeutrogenaMustelaAveenoBanana BoatThinkbaby
Oct 202562.6%18.8%10.3%6.9%0.93%0.51%
Nov 202567.3%16.5%9%6%0.67%0.44%
Dec 202568.4%16.8%7.5%6.1%0.83%0.37%
Jan 202667.3%16.5%9%6%0.81%0.3%
Feb 202668%16.7%9.1%5%0.82%0.3%
Mar 202671.3%14.3%7.8%5.2%1.1%0.26%
Apr 202670.9%14.2%7.8%5.2%1.6%0.26%
May 202671.6%14.4%7.9%4.3%1.6%0.26%
Jun 202669.4%13.9%9.3%5.1%1.9%0.31%
Jul 202669.7%14%9.4%5.1%1.5%0.21%
Aug 202665.4%19.7%8.8%4.8%1.2%0.16%
Sep 2026——————

  1. 1.La Roche-Posay

    65.4%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -4.3 points.

  2. 2.Neutrogena

    19.7%

    Held 2nd. 673K estimated branded searches, +49.6% vs prior month. Share +5.6 points.

  3. 3.Mustela

    8.8%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Aveeno

    4.8%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Banana Boat

    1.2%

    Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  6. 6.Thinkbaby

    0.16%

    Held 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between La Roche-Posay and its closest rivals

How has branded search demand for La Roche-Posay changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for La Roche-Posay worldwide rose from 1.8M to 2.2M.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among baby sunscreen worldwide increased from 62.6% to 65.4%.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among baby sunscreen worldwide peaked at 71.6% in May 2026 and was lowest at 62.6% in October 2025.

How did search popularity change for baby sunscreen worldwide in August 2026?

  1. In August 2026, Neutrogena gained estimated Share of Search among baby sunscreen worldwide, from 14% to 19.7%.

  2. In August 2026, La Roche-Posay lost estimated Share of Search among baby sunscreen worldwide, from 69.7% to 65.4%.

  3. In August 2026, Mustela lost estimated Share of Search among baby sunscreen worldwide, from 9.4% to 8.8%.

  4. Estimated monthly branded searches for Banana Boat worldwide rose 49.4% over 11 measured months, from 27.1K to 40.5K in August 2026.

  5. Estimated monthly branded searches for Thinkbaby worldwide fell 63.5% over 11 measured months, from 14.8K to 5.4K in August 2026.

  6. Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

Where does La Roche-Posay compete?

La Roche-Posay is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Moisturiser brands2nd of 528.1%Show ranking
Cleansers2nd of 628.5%Show ranking
Face wash brands2nd of 530.7%Show ranking
Eye creams2nd of 633%Show ranking
Acne treatments2nd of 641%Show ranking
Retinol serums1st of 658.9%Show ranking
Baby sunscreen1st of 665.4%Shown above
Toners1st of 674.5%Show ranking

How is La Roche-Posay measured?

Brandwave collects information about searches that people make online using La Roche-Posay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • la roche posay

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How the Brand Demand Index is measured

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