How popular isBanana Boat in search?
In August 2026, there were an estimated 40.5K branded searches for Banana Boat worldwide which is up 49.4% over the last 11 months. Banana Boat holds 1.2% estimated Share of Search among baby sunscreen worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
La Roche-Posay65.4%
Neutrogena19.7%
Mustela8.8%Aveeno4.8%
Banana Boat1.2%- Thinkbaby0.16%
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Which baby sunscreen compete with Banana Boat?
Share of Search by month for La Roche-Posay, Neutrogena, Mustela, Aveeno, Banana Boat. The figures are in the table below the chart.
View monthly share of search table
| Month | La Roche-Posay | Neutrogena | Mustela | Aveeno | Banana Boat | Thinkbaby |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.6% | 18.8% | 10.3% | 6.9% | 0.93% | 0.51% |
| Nov 2025 | 67.3% | 16.5% | 9% | 6% | 0.67% | 0.44% |
| Dec 2025 | 68.4% | 16.8% | 7.5% | 6.1% | 0.83% | 0.37% |
| Jan 2026 | 67.3% | 16.5% | 9% | 6% | 0.81% | 0.3% |
| Feb 2026 | 68% | 16.7% | 9.1% | 5% | 0.82% | 0.3% |
| Mar 2026 | 71.3% | 14.3% | 7.8% | 5.2% | 1.1% | 0.26% |
| Apr 2026 | 70.9% | 14.2% | 7.8% | 5.2% | 1.6% | 0.26% |
| May 2026 | 71.6% | 14.4% | 7.9% | 4.3% | 1.6% | 0.26% |
| Jun 2026 | 69.4% | 13.9% | 9.3% | 5.1% | 1.9% | 0.31% |
| Jul 2026 | 69.7% | 14% | 9.4% | 5.1% | 1.5% | 0.21% |
| Aug 2026 | 65.4% | 19.7% | 8.8% | 4.8% | 1.2% | 0.16% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.4% | 2.2M | 0% | -4.3 points | |
| 2, held 2nd | 19.7% | 673K | +49.6% | +5.6 points | |
| 3, held 3rd | 8.8% | 301K | 0% | -0.6 points | |
| 4, held 4th | 4.8% | 165K | 0% | -0.3 points | |
| 5, held 5th | 1.2% | 40.5K | -18.2% | -0.4 points | |
| 6, held 6th | 0.16% | 5.4K | -18.2% | 0 points |
65.4%
Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -4.3 points.
19.7%
Held 2nd. 673K estimated branded searches, +49.6% vs prior month. Share +5.6 points.
3.
Mustela8.8%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.6 points.
4.
4.8%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.3 points.
1.2%
Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
0.16%
Held 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.
Compare search popularity between Banana Boat and its closest rivals
How has branded search demand for Banana Boat changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Banana Boat worldwide rose from 27.1K to 40.5K.
- Across the 11 months ending August 2026, Banana Boat’s estimated Share of Search among baby sunscreen worldwide peaked at 1.9% in June 2026 and was lowest at 0.67% in November 2025.
How did search popularity change for baby sunscreen worldwide in August 2026?
6 changes
In August 2026, Neutrogena gained estimated Share of Search among baby sunscreen worldwide, from 14% to 19.7%.
In August 2026, La Roche-Posay lost estimated Share of Search among baby sunscreen worldwide, from 69.7% to 65.4%.
In August 2026, Mustela lost estimated Share of Search among baby sunscreen worldwide, from 9.4% to 8.8%.
Estimated monthly branded searches for Banana Boat worldwide rose 49.4% over 11 measured months, from 27.1K to 40.5K in August 2026.
Estimated monthly branded searches for Thinkbaby worldwide fell 63.5% over 11 measured months, from 14.8K to 5.4K in August 2026.
Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
How is Banana Boat measured?
Brandwave collects information about searches that people make online using Banana Boat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- banana boat spf
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