Banana Boat vs Mustela:Which is more popular by branded search?
In August 2026, Mustela had more branded searches than Banana Boat among baby sunscreen worldwide. Mustela was estimated to have 301K branded searches compared to Banana Boat’s 40.5K, and held an 8.8% Share of Search versus Banana Boat’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Banana Boat or Mustela?
Compare the baby sunscreen shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mustela, Banana Boat. The figures are in the table below the chart.
View monthly share of search table
| Month | La Roche-Posay | Neutrogena | Mustela | Aveeno | Banana Boat | Thinkbaby |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.6% | 18.8% | 10.3% | 6.9% | 0.93% | 0.51% |
| Nov 2025 | 67.3% | 16.5% | 9% | 6% | 0.67% | 0.44% |
| Dec 2025 | 68.4% | 16.8% | 7.5% | 6.1% | 0.83% | 0.37% |
| Jan 2026 | 67.3% | 16.5% | 9% | 6% | 0.81% | 0.3% |
| Feb 2026 | 68% | 16.7% | 9.1% | 5% | 0.82% | 0.3% |
| Mar 2026 | 71.3% | 14.3% | 7.8% | 5.2% | 1.1% | 0.26% |
| Apr 2026 | 70.9% | 14.2% | 7.8% | 5.2% | 1.6% | 0.26% |
| May 2026 | 71.6% | 14.4% | 7.9% | 4.3% | 1.6% | 0.26% |
| Jun 2026 | 69.4% | 13.9% | 9.3% | 5.1% | 1.9% | 0.31% |
| Jul 2026 | 69.7% | 14% | 9.4% | 5.1% | 1.5% | 0.21% |
| Aug 2026 | 65.4% | 19.7% | 8.8% | 4.8% | 1.2% | 0.16% |
| Sep 2026 | — | — | — | — | — | — |
How has the Banana Boat and Mustela comparison changed over the last 12 months?
3 findings
- Mustela was ahead of Banana Boat in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Banana Boat’s estimated Share of Search among baby sunscreen worldwide moved from 0.93% to 1.2%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 11 months ending August 2026, Mustela’s estimated Share of Search among baby sunscreen worldwide moved from 10.3% to 8.8%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for baby sunscreen worldwide in August 2026?
2 changes
In August 2026, Mustela lost estimated Share of Search among baby sunscreen worldwide, from 9.4% to 8.8%.
Estimated monthly branded searches for Banana Boat worldwide rose 49.4% over 11 measured months, from 27.1K to 40.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Banana Boat’s and Mustela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Banana Boat
1 branded search term
- banana boat spf
Mustela
1 branded search term
- mustela
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.