How popular isCeraVe in search?
In September 2026, there were an estimated 1.9M branded searches for CeraVe worldwide which is down 16.3% over the last 12 months. CeraVe holds 44.5% estimated Share of Search among face moisturizer brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which face moisturizer brands compete with CeraVe?
Share of Search by month for Cetaphil, CeraVe, Aveeno. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | CeraVe | Aveeno |
|---|---|---|---|
| Oct 2025 | 44.3% | 48.6% | 7.1% |
| Nov 2025 | 46.8% | 46.2% | 7% |
| Dec 2025 | 44% | 48.2% | 7.8% |
| Jan 2026 | 46.5% | 46.3% | 7.2% |
| Feb 2026 | 44.5% | 48.8% | 6.7% |
| Mar 2026 | 44.7% | 47.9% | 7.4% |
| Apr 2026 | 44.6% | 48% | 7.4% |
| May 2026 | 42.8% | 50.2% | 7.1% |
| Jun 2026 | 43.2% | 49.6% | 7.2% |
| Jul 2026 | 44.7% | 48.1% | 7.2% |
| Aug 2026 | 44.3% | 48.6% | 7.1% |
| Sep 2026 | 47.7% | 44.5% | 7.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 47.7% | 2M | -2% | +3.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 44.5% | 1.9M | -16.6% | -4.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 7.8% | 336K | 0% | +0.7 points |
1.
Cetaphil47.7%
Moved from 2nd to 1st. 2M estimated branded searches, -2% vs prior month. Share +3.4 points.
2.
CeraVe44.5%
Moved from 1st to 2nd. 1.9M estimated branded searches, -16.6% vs prior month. Share -4.1 points.
3.
Aveeno
7.8%
Held 3rd. 336K estimated branded searches, 0% vs prior month. Share +0.7 points.
Compare search popularity between CeraVe and its closest rivals
Every comparison with CeraVe
27 comparisons
- CeraVe vs Cetaphil
- CeraVe vs La Roche-Posay
- CeraVe vs The Ordinary
- CeraVe vs Nivea
- Beauty of Joseon vs CeraVe
- CeraVe vs Garnier
- CeraVe vs Neutrogena
- CeraVe vs Estée Lauder
- CeraVe vs Clinique
- CeraVe vs Eucerin
- CeraVe vs Simple
- Bioderma vs CeraVe
- CeraVe vs Kiehl's
- CeraVe vs Rare Beauty
- CeraVe vs SkinCeuticals
- CeraVe vs Paula's Choice
- CeraVe vs COSRX
- CeraVe vs Differin
- Aveeno vs CeraVe
- CeraVe vs NARS
- CeraVe vs Dermalogica
- Avène vs CeraVe
- CeraVe vs Drunk Elephant
- Bondi Sands vs CeraVe
- Bubble vs CeraVe
- CeraVe vs Proactiv
- CeraVe vs COOLA
How has branded search demand for CeraVe changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for CeraVe worldwide fell from 2.3M to 1.9M.
- Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among face moisturizer brands worldwide decreased from 48.6% to 44.5%.
- Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among face moisturizer brands worldwide peaked at 50.2% in May 2026 and was lowest at 44.5% in September 2026.
- Across the 12 months ending September 2026, CeraVe fell from 1st to 2nd among face moisturizer brands worldwide.
How did search popularity change for face moisturizer brands worldwide in September 2026?
3 changes
In September 2026, Cetaphil overtook CeraVe to become the leader among face moisturizer brands worldwide, with 47.7% estimated Share of Search.
In September 2026, Aveeno gained estimated Share of Search among face moisturizer brands worldwide, from 7.1% to 7.8%.
In September 2026, CeraVe lost estimated Share of Search among face moisturizer brands worldwide, from 48.6% to 44.5%.
Where does CeraVe compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Skincare brands | 2nd of 20 | 13.7% | Show ranking |
| Face cleanser brands | 2nd of 14 | 14.4% | Show ranking |
| Cleansers | 2nd of 6 | 23.1% | Show ranking |
| Moisturiser brands | 2nd of 5 | 24.4% | Show ranking |
| Face wash brands | 2nd of 5 | 26.2% | Show ranking |
| Eye creams | 1st of 6 | 26.5% | Show ranking |
| Pharmacy skincare brands | 2nd of 5 | 28.5% | Show ranking |
| Moisturizer brands | 2nd of 8 | 29.9% | Show ranking |
| Sensitive skin brands | 2nd of 5 | 30% | Show ranking |
| Acne treatments | 1st of 6 | 32% | Show ranking |
| SPF brands | 1st of 6 | 32.1% | Show ranking |
| Everyday skincare brands | 2nd of 5 | 32.4% | Show ranking |
| Tinted sunscreen brands | 2nd of 8 | 33.9% | Show ranking |
| Night cream brands | 2nd of 3 | 40% | Show ranking |
| Face moisturizer brands | 2nd of 3 | 44.5% | Shown above |
| Tinted moisturizer brands | 1st of 4 | 59.5% | Show ranking |
How is CeraVe measured?
Brandwave collects information about searches that people make online using CeraVe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- cerave
- cerave cleanser
- cerave moisturiser
- cerave moisturizer
- cerave serum
- cerave skincare
- serum cerave
- skincare cerave
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Is CeraVe your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.