Brandwave

Bubble vs CeraVe:Which is searched more?

In September 2026, CeraVe had more branded searches than Bubble among moisturizer brands worldwide. CeraVe was estimated to have 1.5M branded searches compared to Bubble’s 18.1K, and held a 30.5% Share of Search versus Bubble’s 0.37%. These are worldwide searches for English-language branded terms.

Share of Search among moisturizer brands worldwide in September 2026Which is more popular in search, Bubble or CeraVe?
Bubble0.37%18.1K searches
vs
CeraVe30.5%1.5M searches

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Which is more popular in search, Bubble or CeraVe?

Compare the moisturizer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bubble and CeraVe among moisturizer brands worldwide, by month

Share of Search by month for CeraVe, Bubble. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeCetaphilEstée LauderCliniqueKiehl'sDermalogicaDrunk ElephantBubble
Oct 202530.3%16.6%20.2%13.6%11.2%4.1%3.3%0.67%
Nov 202522.8%15.2%22.8%15.2%15.2%4.6%3.7%0.5%
Dec 202527.4%15%22.5%15%12.3%3.7%3.7%0.5%
Jan 202630.1%20%16.4%13.5%11.1%4.9%3.3%0.67%
Feb 202633.3%18.2%18.2%12.2%10%4.5%3%0.6%
Mar 202629.2%19.5%19.5%13.1%10.7%4.8%2.6%0.53%
Apr 202631.2%20.8%17%14%9.4%4.2%2.8%0.56%
May 202632.6%17.8%17.8%14.7%9.8%4.4%2.4%0.48%
Jun 202634.7%18.9%15.6%12.7%10.4%4.7%2.6%0.42%
Jul 202635.8%19.6%16.1%13.2%8.8%3.9%2.2%0.43%
Aug 202634.7%19%15.6%12.8%10.4%4.7%2.6%0.34%
Sep 202630.5%20.3%16.7%13.7%11.2%5%2.2%0.37%

How has the Bubble and CeraVe comparison changed over the last 12 months?

  • CeraVe was ahead of Bubble in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bubble’s estimated Share of Search among moisturizer brands worldwide moved from 0.67% to 0.37%, and its estimated monthly branded searches moved from 40.5K to 18.1K.
  • Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among moisturizer brands worldwide moved from 30.3% to 30.5%, and its estimated monthly branded searches moved from 1.8M to 1.5M.

How did search popularity change for moisturizer brands worldwide in September 2026?

  1. In September 2026, CeraVe lost estimated Share of Search among moisturizer brands worldwide, from 34.7% to 30.5%.

  2. Estimated monthly branded searches for Bubble worldwide fell 55.3% over 12 measured months, from 40.5K to 18.1K in September 2026.

Other head-to-heads among moisturizer brands

How each brand is measured

Brandwave collects information about searches that people make online using Bubble’s and CeraVe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bubble

1 branded search term

  • bubble io

CeraVe

1 branded search term

  • cerave

How the Brand Demand Index is measured

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