Face moisturizer brands:Which are searched most?
In September 2026, Cetaphil was the most searched among face moisturizer brands worldwide, with an estimated 2M branded searches and 47.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the face moisturizer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cetaphil, CeraVe, Aveeno. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | CeraVe | Aveeno |
|---|---|---|---|
| Oct 2025 | 44.3% | 48.6% | 7.1% |
| Nov 2025 | 46.8% | 46.2% | 7% |
| Dec 2025 | 44% | 48.2% | 7.8% |
| Jan 2026 | 46.5% | 46.3% | 7.2% |
| Feb 2026 | 44.5% | 48.8% | 6.7% |
| Mar 2026 | 44.7% | 47.9% | 7.4% |
| Apr 2026 | 44.6% | 48% | 7.4% |
| May 2026 | 42.8% | 50.2% | 7.1% |
| Jun 2026 | 43.2% | 49.6% | 7.2% |
| Jul 2026 | 44.7% | 48.1% | 7.2% |
| Aug 2026 | 44.3% | 48.6% | 7.1% |
| Sep 2026 | 47.7% | 44.5% | 7.8% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 47.7% | 2M | -2% | +3.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 44.5% | 1.9M | -16.6% | -4.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 7.8% | 336K | 0% | +0.7 points |
1.
Cetaphil47.7%
Moved from 2nd to 1st. 2M estimated branded searches, -2% vs prior month. Share +3.4 points.
2.
CeraVe44.5%
Moved from 1st to 2nd. 1.9M estimated branded searches, -16.6% vs prior month. Share -4.1 points.
3.
Aveeno
7.8%
Held 3rd. 336K estimated branded searches, 0% vs prior month. Share +0.7 points.
Compare search popularity between leading brands
Which brand is most popular in search among face moisturizer brands worldwide?
3 brands
In September 2026, Cetaphil was the most searched among face moisturizer brands worldwide, with an estimated 2M branded searches and 47.7% estimated Share of Search within this set. CeraVe is in 2nd place, 3.1 percentage points behind at 44.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Cetaphil | 44.3% → 47.7% | 47.7%Sep 2026 | 42.8%May 2026 | 2nd → 1st |
| CeraVe | 48.6% → 44.5% | 50.2%May 2026 | 44.5%Sep 2026 | 1st → 2nd |
| Aveeno | 7.1% → 7.8% | 7.8%Sep 2026 | 6.7%Feb 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among face moisturizer brands worldwide increased from 44.3% to 47.7%.
- Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among face moisturizer brands worldwide decreased from 48.6% to 44.5%.
- Across the 12 months ending September 2026, Aveeno’s estimated Share of Search among face moisturizer brands worldwide increased from 7.1% to 7.8%.
- Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among face moisturizer brands worldwide peaked at 47.7% in September 2026 and was lowest at 42.8% in May 2026.
- Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among face moisturizer brands worldwide peaked at 50.2% in May 2026 and was lowest at 44.5% in September 2026.
- Across the 12 months ending September 2026, Aveeno’s estimated Share of Search among face moisturizer brands worldwide peaked at 7.8% in September 2026 and was lowest at 6.7% in February 2026.
- Across the 12 months ending September 2026, Cetaphil rose from 2nd to 1st among face moisturizer brands worldwide.
- Across the 12 months ending September 2026, CeraVe fell from 1st to 2nd among face moisturizer brands worldwide.
How did search popularity change for face moisturizer brands worldwide in September 2026?
3 changes
In September 2026, Cetaphil overtook CeraVe to become the leader among face moisturizer brands worldwide, with 47.7% estimated Share of Search.
In September 2026, Aveeno gained estimated Share of Search among face moisturizer brands worldwide, from 7.1% to 7.8%.
In September 2026, CeraVe lost estimated Share of Search among face moisturizer brands worldwide, from 48.6% to 44.5%.
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