Brandwave

How popular isBeauty of Joseon in search?

In September 2026, there were an estimated 1M branded searches for Beauty of Joseon worldwide which is up 30.8% over the last 12 months. Beauty of Joseon holds 13.3% estimated Share of Search among SPF brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. La Roche-Posay36.2%
  2. CeraVe29.7%
  3. Beauty of Joseon13.3%
  4. Eucerin13.3%
  5. COSRX6%
  6. Bondi Sands1.5%
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Which SPF brands compete with Beauty of Joseon?

Beauty of Joseon against SPF brands worldwide, by month

Share of Search by month for La Roche-Posay, CeraVe, Beauty of Joseon, Eucerin, COSRX. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayCeraVeBeauty of JoseonEucerinCOSRXBondi Sands
Oct 202534.8%34.8%10.5%12.8%5.7%1.4%
Nov 202536.3%29.6%13.3%13.3%6%1.5%
Dec 202538.1%31.2%11.5%11.5%6.3%1.5%
Jan 202637.3%30.5%13.7%11.2%6.1%1.2%
Feb 202638.7%31.6%11.6%11.6%5.2%1.3%
Mar 202640.9%27.3%12.3%12.3%5.5%1.6%
Apr 202640.8%27.2%12.2%12.2%5.5%2%
May 202640.8%27.2%12.2%12.2%5.5%2%
Jun 202637.3%30.5%13.7%11.2%5%2.2%
Jul 202638.6%31.5%11.6%11.6%5.2%1.6%
Aug 202638.7%31.6%11.6%11.6%5.2%1.3%
Sep 202636.2%29.7%13.3%13.3%6%1.5%

  1. 1.La Roche-Posay

    36.2%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -2.5 points.

  2. 2.CeraVe

    29.7%

    Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -1.9 points.

  3. 3.Beauty of Joseon

    13.3%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +1.7 points.

  4. 4.Eucerin

    13.3%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +1.7 points.

  5. 5.COSRX

    6%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.Bondi Sands

    1.5%

    Held 6th. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between Beauty of Joseon and its closest rivals

Every comparison with Beauty of Joseon

How has branded search demand for Beauty of Joseon changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Beauty of Joseon worldwide rose from 798K to 1M.
  • Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among SPF brands worldwide increased from 10.5% to 13.3%.
  • Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among SPF brands worldwide peaked at 13.7% in June 2026 and was lowest at 10.5% in October 2025.
  • Across the 12 months ending September 2026, Beauty of Joseon rose from 4th to 3rd among SPF brands worldwide.

How did search popularity change for SPF brands worldwide in September 2026?

  1. In September 2026, Beauty of Joseon gained estimated Share of Search among SPF brands worldwide, from 11.6% to 13.3%.

  2. In September 2026, Eucerin gained estimated Share of Search among SPF brands worldwide, from 11.6% to 13.3%.

  3. In September 2026, COSRX gained estimated Share of Search among SPF brands worldwide, from 5.2% to 6%.

  4. In September 2026, La Roche-Posay lost estimated Share of Search among SPF brands worldwide, from 38.7% to 36.2%.

  5. In September 2026, CeraVe lost estimated Share of Search among SPF brands worldwide, from 31.6% to 29.7%.

Where does Beauty of Joseon compete?

Beauty of Joseon is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skincare brands6th of 205.9%Show ranking
Face cleanser brands7th of 146.3%Show ranking
SPF brands3rd of 613.3%Shown above
Korean skincare brands1st of 556%Show ranking
Face toner brands1st of 837.4%Show ranking

How is Beauty of Joseon measured?

Brandwave collects information about searches that people make online using Beauty of Joseon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • beauty of joseon
  • beauty of joseon skincare
  • beauty of joseon sunscreen
  • beautyofjoseon
  • skincare beauty of joseon

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How the Brand Demand Index is measured

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