Beauty of Joseon vs Bondi Sands:Which is searched more?
In September 2026, Beauty of Joseon had more branded searches than Bondi Sands among SPF brands worldwide. Beauty of Joseon was estimated to have 1M branded searches compared to Bondi Sands’ 90.2K, and held a 17.5% Share of Search versus Bondi Sands’ 1.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Beauty of Joseon or Bondi Sands?
Compare the SPF brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beauty of Joseon, Bondi Sands. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | La Roche-Posay | Beauty of Joseon | Eucerin | COSRX | Bondi Sands |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 30.1% | 13.1% | 11.1% | 6.8% | 1.4% |
| Nov 2025 | 33.1% | 31.3% | 15.8% | 11.5% | 6.9% | 1.5% |
| Dec 2025 | 34.8% | 32.8% | 13.5% | 9.9% | 7.5% | 1.5% |
| Jan 2026 | 33.9% | 32% | 16.1% | 9.6% | 7.1% | 1.3% |
| Feb 2026 | 34.2% | 33.6% | 14.6% | 10.1% | 6.2% | 1.3% |
| Mar 2026 | 30.3% | 35.5% | 15.5% | 10.7% | 6.5% | 1.6% |
| Apr 2026 | 30% | 34.9% | 16.3% | 10.5% | 6.4% | 2% |
| May 2026 | 29.5% | 35.1% | 16.4% | 10.5% | 6.5% | 2.1% |
| Jun 2026 | 32% | 32% | 18.2% | 9.6% | 6% | 2.2% |
| Jul 2026 | 33.4% | 33.3% | 15.6% | 10% | 6% | 1.6% |
| Aug 2026 | 34% | 33.2% | 15.5% | 10% | 6.1% | 1.3% |
| Sep 2026 | 32.1% | 30.8% | 17.5% | 11.3% | 6.8% | 1.5% |
How has the Beauty of Joseon and Bondi Sands comparison changed over the last 12 months?
3 findings
- Beauty of Joseon was ahead of Bondi Sands in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among SPF brands worldwide moved from 13.1% to 17.5%, and its estimated monthly branded searches moved from 798K to 1M.
- Across the 12 months ending September 2026, Bondi Sands’ estimated Share of Search among SPF brands worldwide moved from 1.4% to 1.5%, and its estimated monthly branded searches moved from 87.6K to 90.2K.
How did search popularity change for SPF brands worldwide in September 2026?
1 change

In September 2026, Beauty of Joseon gained estimated Share of Search among SPF brands worldwide, from 15.5% to 17.5%.
Other head-to-heads among SPF brands

CeraVe vs La Roche-Posay: compare search popularity

CeraVe vs Beauty of Joseon: compare search popularity
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La Roche-Posay vs Beauty of Joseon: compare search popularity
La Roche-Posay vs Eucerin: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Beauty of Joseon’s and Bondi Sands’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beauty of Joseon
5 branded search terms
- beauty of joseon
- beauty of joseon skincare
- beauty of joseon sunscreen
- beautyofjoseon
- skincare beauty of joseon
Bondi Sands
10 branded search terms
- bondi sand sunscreen
- bondi sands
- bondi sands spf
- bondi sands sun care
- bondi sands sun protection
- bondi sands sun screen
- bondi sands sunscreen
- bondi sands zinc
- spf bondi sands
- sunscreen bondi sands

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