Beauty of Joseon vs La Roche-Posay:Which is searched more?
In September 2026, La Roche-Posay had more branded searches than Beauty of Joseon among SPF brands worldwide. La Roche-Posay was estimated to have 1.8M branded searches compared to Beauty of Joseon’s 1M, and held a 30.8% Share of Search versus Beauty of Joseon’s 17.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Beauty of Joseon or La Roche-Posay?
Compare the SPF brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for La Roche-Posay, Beauty of Joseon. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | La Roche-Posay | Beauty of Joseon | Eucerin | COSRX | Bondi Sands |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 30.1% | 13.1% | 11.1% | 6.8% | 1.4% |
| Nov 2025 | 33.1% | 31.3% | 15.8% | 11.5% | 6.9% | 1.5% |
| Dec 2025 | 34.8% | 32.8% | 13.5% | 9.9% | 7.5% | 1.5% |
| Jan 2026 | 33.9% | 32% | 16.1% | 9.6% | 7.1% | 1.3% |
| Feb 2026 | 34.2% | 33.6% | 14.6% | 10.1% | 6.2% | 1.3% |
| Mar 2026 | 30.3% | 35.5% | 15.5% | 10.7% | 6.5% | 1.6% |
| Apr 2026 | 30% | 34.9% | 16.3% | 10.5% | 6.4% | 2% |
| May 2026 | 29.5% | 35.1% | 16.4% | 10.5% | 6.5% | 2.1% |
| Jun 2026 | 32% | 32% | 18.2% | 9.6% | 6% | 2.2% |
| Jul 2026 | 33.4% | 33.3% | 15.6% | 10% | 6% | 1.6% |
| Aug 2026 | 34% | 33.2% | 15.5% | 10% | 6.1% | 1.3% |
| Sep 2026 | 32.1% | 30.8% | 17.5% | 11.3% | 6.8% | 1.5% |
How has the Beauty of Joseon and La Roche-Posay comparison changed over the last 12 months?
3 findings
- La Roche-Posay was ahead of Beauty of Joseon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among SPF brands worldwide moved from 13.1% to 17.5%, and its estimated monthly branded searches moved from 798K to 1M.
- Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among SPF brands worldwide moved from 30.1% to 30.8%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for SPF brands worldwide in September 2026?
2 changes
In September 2026, Beauty of Joseon gained estimated Share of Search among SPF brands worldwide, from 15.5% to 17.5%.
In September 2026, La Roche-Posay lost estimated Share of Search among SPF brands worldwide, from 33.2% to 30.8%.
Other head-to-heads among SPF brands
How each brand is measured
Brandwave collects information about searches that people make online using Beauty of Joseon’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beauty of Joseon
5 branded search terms
- beauty of joseon
- beauty of joseon skincare
- beauty of joseon sunscreen
- beautyofjoseon
- skincare beauty of joseon
La Roche-Posay
1 branded search term
- la roche posay
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