Brandwave

COSRX vs La Roche-Posay:Which is searched more?

In September 2026, La Roche-Posay had more branded searches than COSRX among SPF brands worldwide. La Roche-Posay was estimated to have 1.8M branded searches compared to COSRX’s 402K, and held a 30.8% Share of Search versus COSRX’s 6.8%. These are worldwide searches for English-language branded terms.

Share of Search among SPF brands worldwide in September 2026Which is more popular in search, COSRX or La Roche-Posay?
COSRX6.8%402K searches
vs
La Roche-Posay30.8%1.8M searches

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Which is more popular in search, COSRX or La Roche-Posay?

Compare the SPF brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

COSRX and La Roche-Posay among SPF brands worldwide, by month

Share of Search by month for La Roche-Posay, COSRX. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayBeauty of JoseonEucerinCOSRXBondi Sands
Oct 202537.5%30.1%13.1%11.1%6.8%1.4%
Nov 202533.1%31.3%15.8%11.5%6.9%1.5%
Dec 202534.8%32.8%13.5%9.9%7.5%1.5%
Jan 202633.9%32%16.1%9.6%7.1%1.3%
Feb 202634.2%33.6%14.6%10.1%6.2%1.3%
Mar 202630.3%35.5%15.5%10.7%6.5%1.6%
Apr 202630%34.9%16.3%10.5%6.4%2%
May 202629.5%35.1%16.4%10.5%6.5%2.1%
Jun 202632%32%18.2%9.6%6%2.2%
Jul 202633.4%33.3%15.6%10%6%1.6%
Aug 202634%33.2%15.5%10%6.1%1.3%
Sep 202632.1%30.8%17.5%11.3%6.8%1.5%

How has the COSRX and La Roche-Posay comparison changed over the last 12 months?

  • La Roche-Posay was ahead of COSRX in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, COSRX’s estimated Share of Search among SPF brands worldwide held steady at 6.8%, and its estimated monthly branded searches moved from 413K to 402K.
  • Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among SPF brands worldwide moved from 30.1% to 30.8%, and its estimated monthly branded searches held steady at 1.8M.

How did search popularity change for SPF brands worldwide in September 2026?

  1. In September 2026, COSRX gained estimated Share of Search among SPF brands worldwide, from 6.1% to 6.8%.

  2. In September 2026, La Roche-Posay lost estimated Share of Search among SPF brands worldwide, from 33.2% to 30.8%.

Other head-to-heads among SPF brands

How each brand is measured

Brandwave collects information about searches that people make online using COSRX’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

COSRX

5 branded search terms

  • cosrx
  • cosrx cleanser
  • cosrx skincare
  • cosrx snail mucin
  • skincare cosrx

La Roche-Posay

1 branded search term

  • la roche posay

How the Brand Demand Index is measured

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