Brandwave

Beauty of Joseon vs Eucerin:Which is searched more?

In September 2026, Beauty of Joseon had more branded searches than Eucerin among SPF brands worldwide. Beauty of Joseon was estimated to have 1M branded searches compared to Eucerin’s 673K, and held a 17.5% Share of Search versus Eucerin’s 11.3%. These are worldwide searches for English-language branded terms.

Share of Search among SPF brands worldwide in September 2026Which is more popular in search, Beauty of Joseon or Eucerin?
Beauty of Joseon17.5%1M searches
vs
Eucerin11.3%673K searches

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Which is more popular in search, Beauty of Joseon or Eucerin?

Compare the SPF brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Beauty of Joseon and Eucerin among SPF brands worldwide, by month

Share of Search by month for Beauty of Joseon, Eucerin. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayBeauty of JoseonEucerinCOSRXBondi Sands
Oct 202537.5%30.1%13.1%11.1%6.8%1.4%
Nov 202533.1%31.3%15.8%11.5%6.9%1.5%
Dec 202534.8%32.8%13.5%9.9%7.5%1.5%
Jan 202633.9%32%16.1%9.6%7.1%1.3%
Feb 202634.2%33.6%14.6%10.1%6.2%1.3%
Mar 202630.3%35.5%15.5%10.7%6.5%1.6%
Apr 202630%34.9%16.3%10.5%6.4%2%
May 202629.5%35.1%16.4%10.5%6.5%2.1%
Jun 202632%32%18.2%9.6%6%2.2%
Jul 202633.4%33.3%15.6%10%6%1.6%
Aug 202634%33.2%15.5%10%6.1%1.3%
Sep 202632.1%30.8%17.5%11.3%6.8%1.5%

How has the Beauty of Joseon and Eucerin comparison changed over the last 12 months?

  • Beauty of Joseon was ahead of Eucerin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among SPF brands worldwide moved from 13.1% to 17.5%, and its estimated monthly branded searches moved from 798K to 1M.
  • Across the 12 months ending September 2026, Eucerin’s estimated Share of Search among SPF brands worldwide moved from 11.1% to 11.3%, and its estimated monthly branded searches held steady at 673K.

How did search popularity change for SPF brands worldwide in September 2026?

  1. In September 2026, Beauty of Joseon gained estimated Share of Search among SPF brands worldwide, from 15.5% to 17.5%.

  2. In September 2026, Eucerin gained estimated Share of Search among SPF brands worldwide, from 10% to 11.3%.

Other head-to-heads among SPF brands

How each brand is measured

Brandwave collects information about searches that people make online using Beauty of Joseon’s and Eucerin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beauty of Joseon

5 branded search terms

  • beauty of joseon
  • beauty of joseon skincare
  • beauty of joseon sunscreen
  • beautyofjoseon
  • skincare beauty of joseon

Eucerin

1 branded search term

  • eucerin

How the Brand Demand Index is measured

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