Beauty of Joseon vs Round Lab:Which is more popular by branded search?
In August 2026, Beauty of Joseon had more branded searches than Round Lab among korean skincare brands worldwide. Beauty of Joseon was estimated to have 1M branded searches compared to Round Lab’s 12.5K, and held a 56.8% Share of Search versus Round Lab’s 0.68%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Beauty of Joseon or Round Lab?
Compare brands that offer Korean facial skincare products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beauty of Joseon, Round Lab. The figures are in the table below the chart.
View monthly share of search table
| Month | Beauty of Joseon | COSRX | SKIN1004 | Anua | Round Lab |
|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 27% | 14.4% | 6.1% | 0.39% |
| Nov 2025 | 54.1% | 23.6% | 15.6% | 6.4% | 0.3% |
| Dec 2025 | 50.2% | 27.7% | 14.4% | 7.3% | 0.41% |
| Jan 2026 | 55.1% | 24.4% | 13.4% | 6.8% | 0.37% |
| Feb 2026 | 56.4% | 23.8% | 12.7% | 6.6% | 0.43% |
| Mar 2026 | 57.3% | 24% | 12.7% | 5.5% | 0.54% |
| Apr 2026 | 58.9% | 23.1% | 12.2% | 5.3% | 0.5% |
| May 2026 | 59% | 23.6% | 12.3% | 4.5% | 0.58% |
| Jun 2026 | 61.3% | 20.1% | 12.6% | 5.3% | 0.71% |
| Jul 2026 | 59% | 22.8% | 12.3% | 5.3% | 0.68% |
| Aug 2026 | 56.8% | 22.2% | 14.3% | 6% | 0.68% |
| Sep 2026 | — | — | — | — | — |
How has the Beauty of Joseon and Round Lab comparison changed over the last 12 months?
3 findings
- Beauty of Joseon was ahead of Round Lab in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Beauty of Joseon’s estimated Share of Search among korean skincare brands worldwide moved from 52.1% to 56.8%, and its estimated monthly branded searches moved from 798K to 1M.
- Across the 11 months ending August 2026, Round Lab’s estimated Share of Search among korean skincare brands worldwide moved from 0.39% to 0.68%, and its estimated monthly branded searches moved from 5.9K to 12.5K.
How did search popularity change for korean skincare brands worldwide in August 2026?
2 changes
In August 2026, Beauty of Joseon lost estimated Share of Search among korean skincare brands worldwide, from 59% to 56.8%.
Estimated monthly branded searches for Round Lab worldwide rose 111% over 11 measured months, from 5.9K to 12.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Beauty of Joseon’s and Round Lab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beauty of Joseon
6 branded search terms
- beauty of joseon
- beauty of joseon skincare
- beauty of joseon sunscreen
- beautyofjoseon
- beautyofjoseon com
- skincare beauty of joseon
Round Lab
4 branded search terms
- round lab birch juice
- round lab skincare
- roundlab com
- skincare round lab
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