Brandwave

How popular isAnua in search?

In September 2026, there were an estimated 110K branded searches for Anua worldwide which is up 17.7% over the last 12 months. Anua holds 5.9% estimated Share of Search among korean skincare brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Beauty of Joseon56%
  2. COSRX21.6%
  3. SKIN100411.5%
  4. Anua5.9%
  5. Round Lab5%
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Which korean skincare brands compete with Anua?

Anua against korean skincare brands worldwide, by month

Share of Search by month for Beauty of Joseon, COSRX, SKIN1004, Anua, Round Lab. The figures are in the table below the chart.

View monthly share of search table
MonthBeauty of JoseonCOSRXSKIN1004AnuaRound Lab
Oct 202549.9%25.8%13.8%5.8%4.7%
Nov 202551.9%22.7%14.9%6.2%4.2%
Dec 202548%26.5%13.8%6.9%4.8%
Jan 202652.9%23.4%12.9%6.5%4.3%
Feb 202653.8%22.7%12.1%6.3%5.1%
Mar 202654.7%22.9%12.1%5.2%5.2%
Apr 202656.3%22%11.7%5%5%
May 202656.4%22.6%11.7%4.3%5%
Jun 202658.6%19.2%12%5%5.2%
Jul 202655.9%21.5%11.6%5%6%
Aug 202653.9%21.1%13.5%5.7%5.8%
Sep 202656%21.6%11.5%5.9%5%

  1. 1.Beauty of Joseon

    56%

    Held 1st. 1M estimated branded searches, -0.11% vs prior month. Share +2.1 points.

  2. 2.COSRX

    21.6%

    Held 2nd. 402K estimated branded searches, -1.7% vs prior month. Share +0.5 points.

  3. 3.SKIN1004

    11.5%

    Held 3rd. 214K estimated branded searches, -18.2% vs prior month. Share -2 points.

  4. 4.Anua

    5.9%

    Moved from 5th to 4th. 110K estimated branded searches, +0.27% vs prior month. Share +0.2 points.

  5. 5.Round Lab

    5%

    Moved from 4th to 5th. 92.5K estimated branded searches, -17.8% vs prior month. Share -0.8 points.

Compare search popularity between Anua and its closest rivals

Every comparison with Anua

How has branded search demand for Anua changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Anua worldwide rose from 93.4K to 110K.
  • Across the 12 months ending September 2026, Anua’s estimated Share of Search among korean skincare brands worldwide peaked at 6.9% in December 2025 and was lowest at 4.3% in May 2026.

How did search popularity change for korean skincare brands worldwide in September 2026?

  1. In September 2026, Beauty of Joseon gained estimated Share of Search among korean skincare brands worldwide, from 53.9% to 56%.

  2. In September 2026, SKIN1004 lost estimated Share of Search among korean skincare brands worldwide, from 13.5% to 11.5%.

  3. In September 2026, Round Lab lost estimated Share of Search among korean skincare brands worldwide, from 5.8% to 5%.

  4. In September 2026, Anua rose from 5th to 4th among korean skincare brands worldwide.

Where does Anua compete?

Anua is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Korean skincare brands4th of 55.9%Shown above
Face toner brands7th of 81%Show ranking

How is Anua measured?

Brandwave collects information about searches that people make online using Anua’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • anua heartleaf
  • anua skincare
  • skincare anua

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How the Brand Demand Index is measured

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