COSRX vs Supergoop!:Which is more popular?
In September 2026, COSRX had more branded searches than Supergoop! among SPF brands worldwide. COSRX had about 301,000 branded searches, while Supergoop! had 125,000. COSRX made up 4.9% of all SPF brand searches we track, and Supergoop! accounted for 2%. When we asked ChatGPT and Google AI Overviews about SPF brands, Supergoop! appeared in three of the five answers and COSRX in none.
Who do people search for more?
COSRX, about 2 searches for every 1 for Supergoop!
Who does AI mention more?
Supergoop!, mentioned in 3 of 5 answers, COSRX in 0
Who does AI recommend more?
Supergoop!, the only one of the two named
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Top SPF brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Supergoop! was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. COSRX did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
La Roche-Posay1st
EltaMD2nd- Supergoop!3rd
CeraVe4th
Neutrogena5th
Beauty of Joseon6th
Blue Lizard7th
Eucerin–- COSRX–
Bondi Sands–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EltaMD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Neutrogena3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Supergoop!3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Blue Lizard2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beauty of Joseon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bondi Sands0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about SPF brands
5 answers
Asked ChatGPT
“Which SPF brand should I buy?”
Asked ChatGPT
“What are the best SPF brands?”
Asked ChatGPT
“What's the best SPF brand for daily face protection?”
Searched Google, AI Overview
“spf brands”
Searched Google, AI Overview
“best spf”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is COSRX or Supergoop! more popular in search?
This chart shows how often people search Google for COSRX and Supergoop! by name. Each line represents a brand's share of searches for all ten SPF brands we track, month by month, from English-language searches worldwide.
Share of searches by month for COSRX, Supergoop!. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | CeraVe | Neutrogena | Beauty of Joseon | Eucerin | COSRX | Supergoop! | Bondi Sands | EltaMD | Blue Lizard |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 28.7% | 14.8% | 8.6% | 10.6% | 4.7% | 1.7% | 1.2% | 0.95% | 0.16% |
| Nov 2025 | 30.6% | 25% | 12.9% | 11.2% | 11.2% | 5% | 1.9% | 1.2% | 0.83% | 0.11% |
| Dec 2025 | 31.7% | 25.9% | 14.3% | 9.5% | 9.5% | 5.2% | 1.8% | 1.3% | 0.7% | 0.14% |
| Jan 2026 | 31% | 25.3% | 14% | 11.4% | 9.3% | 5.1% | 1.9% | 1% | 0.84% | 0.2% |
| Feb 2026 | 32.2% | 26.3% | 13.8% | 9.7% | 9.7% | 4.3% | 1.9% | 1.1% | 0.87% | 0.21% |
| Mar 2026 | 33.7% | 22.5% | 13.3% | 10.1% | 10.1% | 4.5% | 2.7% | 1.4% | 1.1% | 0.5% |
| Apr 2026 | 33.4% | 22.3% | 13.2% | 10% | 10% | 4.5% | 3.3% | 1.6% | 1.1% | 0.6% |
| May 2026 | 33% | 22% | 13% | 9.9% | 9.9% | 4.4% | 3.9% | 1.6% | 1.1% | 1.1% |
| Jun 2026 | 30.2% | 24.6% | 12.3% | 11.1% | 9.1% | 4.1% | 3.8% | 1.8% | 1.2% | 1.8% |
| Jul 2026 | 31.6% | 25.8% | 12.5% | 9.5% | 9.5% | 4.2% | 3.3% | 1.3% | 1% | 1.3% |
| Aug 2026 | 31.3% | 25.6% | 15.2% | 9.4% | 9.4% | 4.2% | 2.3% | 1% | 0.85% | 0.69% |
| Sep 2026 | 29.9% | 24.5% | 14.1% | 11% | 11% | 4.9% | 2% | 1.2% | 0.99% | 0.44% |
How has the COSRX and Supergoop! comparison changed over the last 12 months?
3 findings
- COSRX was ahead of Supergoop! in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, COSRX’s share of searches among SPF brands worldwide moved from 4.7% to 4.9%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, Supergoop!’s share of searches among SPF brands worldwide moved from 1.7% to 2%, and its estimated monthly branded searches moved from 108K to 125K.
How did search popularity change for SPF brands worldwide in September 2026?
2 changes
In September 2026, COSRX gained share of searches among SPF brands worldwide, from 4.2% to 4.9%.
Supergoop!’s share of searches among SPF brands worldwide has lost ground for 3 months in a row, from 3.8% to 2% in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using COSRX’s and Supergoop!’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
COSRX
1 branded search term
- cosrx
Supergoop!
5 branded search terms
- super goop
- supergoop
- supergoop spf
- supergoop sunscreen
- supergoop unseen sunscreen
Other head-to-heads among SPF brands
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