Brandwave

How popular isSupergoop!?

In September 2026, people searched for Supergoop! by name about 125,000 times worldwide, a 15.4% increase from the previous year. These searches made up 2% of all global SPF brand searches, placing Supergoop! seventh out of ten brands. When we asked both ChatGPT and Google AI Overviews about SPF brands, Supergoop! appeared in three of the five answers and was the third most recommended of the ten.

Search and AI answers in September 2026

Supergoop! is the seventh most searched of 10 competitors and the third most recommended in AI answers.

  1. La Roche-PosayShare of searches 29.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CeraVeShare of searches 24.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. NeutrogenaShare of searches 14.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. Beauty of JoseonShare of searches 11%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. Supergoop!Share of searches 2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top SPF brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Supergoop! was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Supergoop! is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. EltaMD2nd
  3. Supergoop!3rd
  4. CeraVe4th
  5. Neutrogena5th
  6. Beauty of Joseon6th
  7. Blue Lizard7th
  8. Eucerin–
  9. COSRX–
  10. Bondi Sands–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EltaMD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Supergoop!3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blue Lizard2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beauty of Joseon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bondi Sands0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SPF brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which SPF brands compete with Supergoop!?

Supergoop! against SPF brands worldwide, by month

Share of searches by month for La Roche-Posay, CeraVe, Neutrogena, Beauty of Joseon, Eucerin, COSRX, Supergoop!. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCeraVeNeutrogenaBeauty of JoseonEucerinCOSRXSupergoop!Bondi SandsEltaMDBlue Lizard
Oct 202528.7%28.7%14.8%8.6%10.6%4.7%1.7%1.2%0.95%0.16%
Nov 202530.6%25%12.9%11.2%11.2%5%1.9%1.2%0.83%0.11%
Dec 202531.7%25.9%14.3%9.5%9.5%5.2%1.8%1.3%0.7%0.14%
Jan 202631%25.3%14%11.4%9.3%5.1%1.9%1%0.84%0.2%
Feb 202632.2%26.3%13.8%9.7%9.7%4.3%1.9%1.1%0.87%0.21%
Mar 202633.7%22.5%13.3%10.1%10.1%4.5%2.7%1.4%1.1%0.5%
Apr 202633.4%22.3%13.2%10%10%4.5%3.3%1.6%1.1%0.6%
May 202633%22%13%9.9%9.9%4.4%3.9%1.6%1.1%1.1%
Jun 202630.2%24.6%12.3%11.1%9.1%4.1%3.8%1.8%1.2%1.8%
Jul 202631.6%25.8%12.5%9.5%9.5%4.2%3.3%1.3%1%1.3%
Aug 202631.3%25.6%15.2%9.4%9.4%4.2%2.3%1%0.85%0.69%
Sep 202629.9%24.5%14.1%11%11%4.9%2%1.2%0.99%0.44%

  1. 1.La Roche-Posay

    29.9%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -1.5 points.

  2. 2.CeraVe

    24.5%

    Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -1.1 points.

  3. 3.Neutrogena

    14.1%

    Held 3rd. 861K estimated branded searches, -20.6% vs prior month. Share -1.1 points.

  4. 4.Beauty of Joseon

    11%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +1.6 points.

  5. 5.Eucerin

    11%

    Held 5th. 673K estimated branded searches, 0% vs prior month. Share +1.6 points.

  6. 6.COSRX

    4.9%

    Held 6th. 301K estimated branded searches, 0% vs prior month. Share +0.7 points.

  7. 7.Supergoop!

    2%

    Held 7th. 125K estimated branded searches, -22.7% vs prior month. Share -0.2 points.

  8. 8.Bondi Sands

    1.2%

    Held 8th. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

  9. 9.EltaMD

    0.99%

    Held 9th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Blue Lizard

    0.44%

    Held 10th. 27.1K estimated branded searches, -45.3% vs prior month. Share -0.3 points.

Compare popularity between Supergoop! and its closest rivals

Every comparison with Supergoop!

16 comparisons

How has branded search demand for Supergoop! changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Supergoop! worldwide rose from 108K to 125K.
  • Across the 12 months ending September 2026, Supergoop!’s share of searches among SPF brands worldwide peaked at 3.9% in May 2026 and was lowest at 1.7% in October 2025.

How did search popularity change for SPF brands worldwide in September 2026?

6 changes

  1. In September 2026, Beauty of Joseon gained share of searches among SPF brands worldwide, from 9.4% to 11%.

  2. In September 2026, Eucerin gained share of searches among SPF brands worldwide, from 9.4% to 11%.

  3. In September 2026, COSRX gained share of searches among SPF brands worldwide, from 4.2% to 4.9%.

  4. In September 2026, La Roche-Posay lost share of searches among SPF brands worldwide, from 31.3% to 29.9%.

  5. In September 2026, CeraVe lost share of searches among SPF brands worldwide, from 25.6% to 24.5%.

  6. In September 2026, Neutrogena lost share of searches among SPF brands worldwide, from 15.2% to 14.1%.

How are Supergoop!’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Supergoop!’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • super goop
  • supergoop
  • supergoop spf
  • supergoop sunscreen
  • supergoop unseen sunscreen

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How the Brand Demand Index is measured

Where does Supergoop! compete?

Supergoop! is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
SPF brands7th of 102%Shown above
Sunscreen brands6th of 132.9%Show ranking
Face sunscreen brands3rd of 64.1%Show ranking
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