How popular isSupergoop! in search?
In September 2026, there were an estimated 125K branded searches for Supergoop! worldwide which is up 15.4% over the last 12 months. Supergoop! holds 4.2% estimated Share of Search among face sunscreen brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
La Roche-Posay61.7%
Neutrogena31.5%
Supergoop!4.2%
Sun Bum2.4%
COOLA0.2%
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Which face sunscreen brands compete with Supergoop!?
Share of Search by month for La Roche-Posay, Neutrogena, Supergoop!, Sun Bum. The figures are in the table below the chart.
View monthly share of search table
| Month | La Roche-Posay | Neutrogena | Supergoop! | Sun Bum | COOLA |
|---|---|---|---|---|---|
| Oct 2025 | 60.2% | 34% | 3.6% | 2.1% | 0.19% |
| Nov 2025 | 64.6% | 29.3% | 3.9% | 2% | 0.17% |
| Dec 2025 | 63.4% | 30.6% | 3.6% | 2.2% | 0.16% |
| Jan 2026 | 63% | 30.4% | 3.9% | 2.5% | 0.2% |
| Feb 2026 | 64.1% | 29.6% | 3.8% | 2.2% | 0.25% |
| Mar 2026 | 63.9% | 27.4% | 5.2% | 3.2% | 0.37% |
| Apr 2026 | 63.5% | 26.8% | 6.2% | 3.2% | 0.36% |
| May 2026 | 62.1% | 26.2% | 7.4% | 3.9% | 0.44% |
| Jun 2026 | 59.9% | 26.5% | 7.5% | 5.4% | 0.64% |
| Jul 2026 | 61.9% | 26.5% | 6.4% | 4.6% | 0.54% |
| Aug 2026 | 60.8% | 31.9% | 4.4% | 2.6% | 0.29% |
| Sep 2026 | 61.7% | 31.5% | 4.2% | 2.4% | 0.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.7% | 1.8M | -18.3% | +0.8 points | |
| 2, held 2nd | 31.5% | 935K | -20.4% | -0.4 points | |
| 3, held 3rd | 4.2% | 125K | -22.7% | -0.2 points | |
| 4, held 4th | 2.4% | 72.6K | -23.5% | -0.1 points | |
| 5, held 5th | 0.2% | 5.8K | -45.5% | -0.1 points |
61.7%
Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share +0.8 points.
31.5%
Held 2nd. 935K estimated branded searches, -20.4% vs prior month. Share -0.4 points.
4.2%
Held 3rd. 125K estimated branded searches, -22.7% vs prior month. Share -0.2 points.
4.
Sun Bum2.4%
Held 4th. 72.6K estimated branded searches, -23.5% vs prior month. Share -0.1 points.
5.
COOLA0.2%
Held 5th. 5.8K estimated branded searches, -45.5% vs prior month. Share -0.1 points.
Compare search popularity between Supergoop! and its closest rivals
How has branded search demand for Supergoop! changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Supergoop! worldwide rose from 108K to 125K.
- Across the 12 months ending September 2026, Supergoop!’s estimated Share of Search among face sunscreen brands worldwide increased from 3.6% to 4.2%.
- Across the 12 months ending September 2026, Supergoop!’s estimated Share of Search among face sunscreen brands worldwide peaked at 7.5% in June 2026 and was lowest at 3.6% in October 2025.
How did search popularity change for face sunscreen brands worldwide in September 2026?
3 changes
In September 2026, La Roche-Posay gained estimated Share of Search among face sunscreen brands worldwide, from 60.8% to 61.7%.
Supergoop!’s estimated Share of Search among face sunscreen brands worldwide has lost ground for 3 months in a row, from 7.5% to 4.2% in September 2026.
Sun Bum’s estimated Share of Search among face sunscreen brands worldwide has lost ground for 3 months in a row, from 5.4% to 2.4% in September 2026.
Where does Supergoop! compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sunscreen brands | 6th of 11 | 2.9% | Show ranking |
| Face sunscreen brands | 3rd of 5 | 4.2% | Shown above |
How is Supergoop! measured?
Brandwave collects information about searches that people make online using Supergoop!’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- super goop
- supergoop
- supergoop spf
- supergoop sunscreen
- supergoop unseen sunscreen
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Is Supergoop! your brand?
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