How popular isNeutrogena in search?
In September 2026, there were an estimated 935K branded searches for Neutrogena worldwide which is down 9.4% over the last 12 months. Neutrogena holds 31.5% estimated Share of Search among face sunscreen brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
La Roche-Posay61.7%
Neutrogena31.5%
Supergoop!4.2%
Sun Bum2.4%
COOLA0.2%
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Which face sunscreen brands compete with Neutrogena?
Share of Search by month for La Roche-Posay, Neutrogena, Supergoop!, Sun Bum. The figures are in the table below the chart.
View monthly share of search table
| Month | La Roche-Posay | Neutrogena | Supergoop! | Sun Bum | COOLA |
|---|---|---|---|---|---|
| Oct 2025 | 60.2% | 34% | 3.6% | 2.1% | 0.19% |
| Nov 2025 | 64.6% | 29.3% | 3.9% | 2% | 0.17% |
| Dec 2025 | 63.4% | 30.6% | 3.6% | 2.2% | 0.16% |
| Jan 2026 | 63% | 30.4% | 3.9% | 2.5% | 0.2% |
| Feb 2026 | 64.1% | 29.6% | 3.8% | 2.2% | 0.25% |
| Mar 2026 | 63.9% | 27.4% | 5.2% | 3.2% | 0.37% |
| Apr 2026 | 63.5% | 26.8% | 6.2% | 3.2% | 0.36% |
| May 2026 | 62.1% | 26.2% | 7.4% | 3.9% | 0.44% |
| Jun 2026 | 59.9% | 26.5% | 7.5% | 5.4% | 0.64% |
| Jul 2026 | 61.9% | 26.5% | 6.4% | 4.6% | 0.54% |
| Aug 2026 | 60.8% | 31.9% | 4.4% | 2.6% | 0.29% |
| Sep 2026 | 61.7% | 31.5% | 4.2% | 2.4% | 0.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.7% | 1.8M | -18.3% | +0.8 points | |
| 2, held 2nd | 31.5% | 935K | -20.4% | -0.4 points | |
| 3, held 3rd | 4.2% | 125K | -22.7% | -0.2 points | |
| 4, held 4th | 2.4% | 72.6K | -23.5% | -0.1 points | |
| 5, held 5th | 0.2% | 5.8K | -45.5% | -0.1 points |
61.7%
Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share +0.8 points.
31.5%
Held 2nd. 935K estimated branded searches, -20.4% vs prior month. Share -0.4 points.
4.2%
Held 3rd. 125K estimated branded searches, -22.7% vs prior month. Share -0.2 points.
4.
Sun Bum2.4%
Held 4th. 72.6K estimated branded searches, -23.5% vs prior month. Share -0.1 points.
5.
COOLA0.2%
Held 5th. 5.8K estimated branded searches, -45.5% vs prior month. Share -0.1 points.
Compare search popularity between Neutrogena and its closest rivals
Every comparison with Neutrogena
37 comparisons
- CeraVe vs Neutrogena
- Cetaphil vs Neutrogena
- La Roche-Posay vs Neutrogena
- Neutrogena vs The Ordinary
- Neutrogena vs Nivea
- L'Oreal vs Neutrogena
- Neutrogena vs Sephora
- Estée Lauder vs Neutrogena
- Beauty of Joseon vs Neutrogena
- Clinique vs Neutrogena
- Eucerin vs Neutrogena
- Neutrogena vs Simple
- Bioderma vs Neutrogena
- Kiehl's vs Neutrogena
- Laneige vs Neutrogena
- Neutrogena vs SkinCeuticals
- Garnier vs Neutrogena
- Mustela vs Neutrogena
- COSRX vs Neutrogena
- Neutrogena vs Ultra Violette
- Dermalogica vs Neutrogena
- Aveeno vs Neutrogena
- Banana Boat vs Neutrogena
- Burt's Bees vs Neutrogena
- Neutrogena vs Supergoop!
- E45 vs Neutrogena
- Bondi Sands vs Neutrogena
- Dr. Jart+ vs Neutrogena
- Neutrogena vs Sun Bum
- Neutrogena vs Tony Moly
- Naked Sundays vs Neutrogena
- Neutrogena vs Vacation
- COOLA vs Neutrogena
- Neutrogena vs Thinkbaby
- Neutrogena vs Yes To
- Neutrogena vs O'Keeffe's
- Klorane vs Neutrogena
How has branded search demand for Neutrogena changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Neutrogena worldwide fell from 1M to 935K.
- Across the 12 months ending September 2026, Neutrogena’s estimated Share of Search among face sunscreen brands worldwide decreased from 34% to 31.5%.
- Across the 12 months ending September 2026, Neutrogena’s estimated Share of Search among face sunscreen brands worldwide peaked at 34% in October 2025 and was lowest at 26.2% in May 2026.
How did search popularity change for face sunscreen brands worldwide in September 2026?
3 changes
In September 2026, La Roche-Posay gained estimated Share of Search among face sunscreen brands worldwide, from 60.8% to 61.7%.
Supergoop!’s estimated Share of Search among face sunscreen brands worldwide has lost ground for 3 months in a row, from 7.5% to 4.2% in September 2026.
Sun Bum’s estimated Share of Search among face sunscreen brands worldwide has lost ground for 3 months in a row, from 5.4% to 2.4% in September 2026.
Where does Neutrogena compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sheet masks | 2nd of 6 | 4.8% | Show ranking |
| Skincare brands | 5th of 20 | 8.3% | Show ranking |
| Face cleanser brands | 5th of 14 | 8.7% | Show ranking |
| Cleansers | 4th of 6 | 14% | Show ranking |
| Moisturiser brands | 5th of 5 | 14.7% | Show ranking |
| Eye makeup remover brands | 4th of 7 | 14.9% | Show ranking |
| Face wash brands | 4th of 5 | 16% | Show ranking |
| Sunscreen brands | 2nd of 11 | 20.3% | Show ranking |
| Make up remover | 1st of 6 | 24.4% | Show ranking |
| Baby sunscreen | 2nd of 6 | 24.7% | Show ranking |
| Face sunscreen brands | 2nd of 5 | 31.5% | Shown above |
| Hand cream | 2nd of 6 | 33.8% | Show ranking |
How is Neutrogena measured?
Brandwave collects information about searches that people make online using Neutrogena’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- neutrogena
- neutrogena facial cleanser
- neutrogena hydro boost
- neutrogena suntan lotion
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Is Neutrogena your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.