Neutrogena vs Sun Bum:Which is searched more?
In September 2026, Neutrogena had more branded searches than Sun Bum among face sunscreen brands worldwide. Neutrogena was estimated to have 935K branded searches compared to Sun Bum’s 72.6K, and held a 31.5% Share of Search versus Sun Bum’s 2.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Neutrogena or Sun Bum?
Compare the face sunscreen brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Neutrogena, Sun Bum. The figures are in the table below the chart.
View monthly share of search table
| Month | La Roche-Posay | Neutrogena | Supergoop! | Sun Bum | COOLA |
|---|---|---|---|---|---|
| Oct 2025 | 60.2% | 34% | 3.6% | 2.1% | 0.19% |
| Nov 2025 | 64.6% | 29.3% | 3.9% | 2% | 0.17% |
| Dec 2025 | 63.4% | 30.6% | 3.6% | 2.2% | 0.16% |
| Jan 2026 | 63% | 30.4% | 3.9% | 2.5% | 0.2% |
| Feb 2026 | 64.1% | 29.6% | 3.8% | 2.2% | 0.25% |
| Mar 2026 | 63.9% | 27.4% | 5.2% | 3.2% | 0.37% |
| Apr 2026 | 63.5% | 26.8% | 6.2% | 3.2% | 0.36% |
| May 2026 | 62.1% | 26.2% | 7.4% | 3.9% | 0.44% |
| Jun 2026 | 59.9% | 26.5% | 7.5% | 5.4% | 0.64% |
| Jul 2026 | 61.9% | 26.5% | 6.4% | 4.6% | 0.54% |
| Aug 2026 | 60.8% | 31.9% | 4.4% | 2.6% | 0.29% |
| Sep 2026 | 61.7% | 31.5% | 4.2% | 2.4% | 0.2% |
How has the Neutrogena and Sun Bum comparison changed over the last 12 months?
3 findings
- Neutrogena was ahead of Sun Bum in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Neutrogena’s estimated Share of Search among face sunscreen brands worldwide moved from 34% to 31.5%, and its estimated monthly branded searches moved from 1M to 935K.
- Across the 12 months ending September 2026, Sun Bum’s estimated Share of Search among face sunscreen brands worldwide moved from 2.1% to 2.4%, and its estimated monthly branded searches moved from 63.6K to 72.6K.
How did search popularity change for face sunscreen brands worldwide in September 2026?
1 change
Sun Bum’s estimated Share of Search among face sunscreen brands worldwide has lost ground for 3 months in a row, from 5.4% to 2.4% in September 2026.
Other head-to-heads among face sunscreen brands
How each brand is measured
Brandwave collects information about searches that people make online using Neutrogena’s and Sun Bum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Neutrogena
4 branded search terms
- neutrogena
- neutrogena facial cleanser
- neutrogena hydro boost
- neutrogena suntan lotion
Sun Bum
5 branded search terms
- sun bum
- sun bum hair
- sun bum spf
- sun bum sunscreen
- sunbum
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.