La Roche-Posay vs Sun Bum:Which is searched more?
In September 2026, La Roche-Posay had more branded searches than Sun Bum among face sunscreen brands worldwide. La Roche-Posay was estimated to have 1.8M branded searches compared to Sun Bum’s 72.6K, and held a 61.7% Share of Search versus Sun Bum’s 2.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, La Roche-Posay or Sun Bum?
Compare the face sunscreen brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for La Roche-Posay, Sun Bum. The figures are in the table below the chart.
View monthly share of search table
| Month | La Roche-Posay | Neutrogena | Supergoop! | Sun Bum | COOLA |
|---|---|---|---|---|---|
| Oct 2025 | 60.2% | 34% | 3.6% | 2.1% | 0.19% |
| Nov 2025 | 64.6% | 29.3% | 3.9% | 2% | 0.17% |
| Dec 2025 | 63.4% | 30.6% | 3.6% | 2.2% | 0.16% |
| Jan 2026 | 63% | 30.4% | 3.9% | 2.5% | 0.2% |
| Feb 2026 | 64.1% | 29.6% | 3.8% | 2.2% | 0.25% |
| Mar 2026 | 63.9% | 27.4% | 5.2% | 3.2% | 0.37% |
| Apr 2026 | 63.5% | 26.8% | 6.2% | 3.2% | 0.36% |
| May 2026 | 62.1% | 26.2% | 7.4% | 3.9% | 0.44% |
| Jun 2026 | 59.9% | 26.5% | 7.5% | 5.4% | 0.64% |
| Jul 2026 | 61.9% | 26.5% | 6.4% | 4.6% | 0.54% |
| Aug 2026 | 60.8% | 31.9% | 4.4% | 2.6% | 0.29% |
| Sep 2026 | 61.7% | 31.5% | 4.2% | 2.4% | 0.2% |
How has the La Roche-Posay and Sun Bum comparison changed over the last 12 months?
3 findings
- La Roche-Posay was ahead of Sun Bum in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among face sunscreen brands worldwide moved from 60.2% to 61.7%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 12 months ending September 2026, Sun Bum’s estimated Share of Search among face sunscreen brands worldwide moved from 2.1% to 2.4%, and its estimated monthly branded searches moved from 63.6K to 72.6K.
How did search popularity change for face sunscreen brands worldwide in September 2026?
2 changes
In September 2026, La Roche-Posay gained estimated Share of Search among face sunscreen brands worldwide, from 60.8% to 61.7%.
Sun Bum’s estimated Share of Search among face sunscreen brands worldwide has lost ground for 3 months in a row, from 5.4% to 2.4% in September 2026.
Other head-to-heads among face sunscreen brands
How each brand is measured
Brandwave collects information about searches that people make online using La Roche-Posay’s and Sun Bum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
La Roche-Posay
1 branded search term
- la roche posay
Sun Bum
5 branded search terms
- sun bum
- sun bum hair
- sun bum spf
- sun bum sunscreen
- sunbum
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