Brandwave

SKIN1004 vs SkinCeuticals:Which is more popular?

In October 2026, SkinCeuticals had more branded searches than SKIN1004 among skincare brands worldwide. SkinCeuticals had about 450,000 branded searches, while SKIN1004 had 301,000. SkinCeuticals made up 2.9% of all skincare brand searches we track, and SKIN1004 accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about skincare brands, SkinCeuticals appeared in one of the five answers and SKIN1004 in none.

Among skincare brands worldwide in October 2026

Who do people search for more?

SkinCeuticals, about 50% more searches than SKIN1004

SkinCeuticals 450K searchesSKIN1004 301K searches

Who does AI mention more?

SkinCeuticals, mentioned in 1 of 5 answers, SKIN1004 in 0

SkinCeuticals in 1 of 5SKIN1004 in 0 of 5

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Top skincare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SkinCeuticals was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. SKIN1004 did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. La Roche-Posay2nd
  3. The Ordinary3rd
  4. Paula's Choice4th
  5. Avène5th
  6. Cetaphil6th
  7. SkinCeuticals7th
  8. COSRX8th
  9. Neutrogena–
  10. +6 more
  11. SKIN1004–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Ordinary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paula's Choice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Avène2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cetaphil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SkinCeuticals1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SKIN10040 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+6 more

See every answer about skincare brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is SKIN1004 or SkinCeuticals more popular in search?

This chart shows how often people search Google for SKIN1004 and SkinCeuticals by name. Each line represents a brand's share of searches for all 22 skincare brands we track, month by month, from English-language searches worldwide.

SKIN1004 and SkinCeuticals among skincare brands worldwide, by month

Share of searches by month for SkinCeuticals, SKIN1004. The figures are in the table below the chart.

View monthly share of searches table
MonthCetaphilLa Roche-PosayCeraVeThe OrdinaryNeutrogenaBeauty of JoseonCliniqueBiodermaKiehl'sLaneigeSkinCeuticalsPaula's ChoiceMedik8AvèneCOSRXSKIN1004
Nov 202512.7%11.9%12.6%11.2%5.4%4.4%6.5%3.6%6.5%4.4%2.9%3.1%2.4%2%2%2%
Dec 202513.2%13.6%14.5%9%6.6%4.1%6.1%3.3%5%5%2.7%2.9%1.8%1.8%2.2%1.8%
Jan 202614.3%13.4%14.2%8.8%6.6%4.9%4.9%4%4%4%2.7%2.8%2.2%2.2%2.2%2.2%
Feb 202613.9%15%15.5%8.2%6.9%4.5%4.5%3.7%3.7%3.7%3%3.2%2%2%2%2%
Mar 202612.8%16.1%13.9%8.8%6.9%4.8%4.8%3.9%3.9%3.2%3.2%2.9%2.2%2.2%2.2%2.2%
Apr 202612.9%16.2%13.9%10.5%6.8%4.9%4.9%4%3.3%2.7%2.7%3%2.2%2.2%2.2%2.2%
May 202611.7%17%14.5%9%7.2%5.1%5.1%4.2%3.4%2.8%2.8%3.1%1.9%2.3%2.3%2.3%
Jun 202612.8%15.2%15.4%9.7%6.7%5.6%4.6%3.7%3.7%2.5%3.1%2.8%2%2%2%2%
Jul 202613.8%15.3%15.3%9.7%6.6%4.6%4.6%3.8%3.1%3.1%3.1%2.8%2.5%2.1%2.1%2.1%
Aug 202613.7%14.7%15.1%9.3%7.7%4.4%4.4%3.6%3.6%3%3%3.2%2.4%2%2%2%
Sep 202614.1%13.2%14%10.2%6.7%4.8%4.8%4%4%3.2%3.2%2.9%2.6%1.8%2.2%2.2%
Oct 202617.7%14.4%13%9.2%6.3%4.3%4.3%3.5%3.5%3.5%2.9%2.6%2.4%1.9%1.9%1.9%

How has branded search for SKIN1004 and SkinCeuticals changed worldwide over the last 12 months?

3 findings
  • SkinCeuticals was ahead of SKIN1004 in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, SKIN1004’s share of searches among skincare brands worldwide moved from 2% to 1.9%, and its estimated monthly branded searches moved from 368K to 301K.
  • Across the 12 months ending October 2026, SkinCeuticals’ share of searches among skincare brands worldwide held steady at 2.9%, and its estimated monthly branded searches moved from 550K to 450K.

How did search popularity change for skincare brands worldwide in October 2026?

2 changes

  1. In October 2026, SKIN1004 fell from 15th to 16th among skincare brands worldwide.

  2. Estimated monthly branded searches for SkinCeuticals worldwide fell 18.2% over 12 measured months, from 550K to 450K in October 2026.

How are SKIN1004’s and SkinCeuticals’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using SKIN1004’s and SkinCeuticals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

SKIN1004

1 branded search term

  • skin1004

SkinCeuticals

1 branded search term

  • skinceuticals

How the Brand Demand Index is measured

Other head-to-heads among skincare brands

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