SKIN1004 vs The INKEY List:Which is searched more?
In September 2026, SKIN1004 had more branded searches than The INKEY List among skincare brands worldwide. SKIN1004 was estimated to have 214K branded searches compared to The INKEY List’s 82.7K, and held a 1.5% Share of Search versus The INKEY List’s 0.59%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, SKIN1004 or The INKEY List?
Compare the skincare brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SKIN1004, The INKEY List. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | CeraVe | La Roche-Posay | The Ordinary | Beauty of Joseon | Neutrogena | Clinique | Bioderma | Kiehl's | Laneige | SkinCeuticals | Paula's Choice | Medik8 | COSRX | Dermalogica | SKIN1004 | The INKEY List |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.2% | 15.6% | 12.5% | 8.3% | 5.4% | 7% | 5.6% | 3.8% | 4.6% | 3.8% | 3.1% | 3.8% | 2.5% | 2.8% | 1.7% | 1.5% | 0.69% |
| Nov 2025 | 12.7% | 12.6% | 11.9% | 11.2% | 6% | 5.4% | 6.5% | 3.6% | 6.5% | 4.4% | 2.9% | 3.5% | 2.8% | 2.6% | 2% | 1.7% | 0.89% |
| Dec 2025 | 13.2% | 14.5% | 13.6% | 9% | 5.6% | 6.6% | 6.1% | 3.3% | 5% | 5% | 2.7% | 3.4% | 2.2% | 3.1% | 1.5% | 1.6% | 0.75% |
| Jan 2026 | 14.4% | 14.3% | 13.5% | 8.9% | 6.8% | 6.5% | 4.9% | 4% | 4% | 4% | 2.7% | 3.3% | 2.7% | 3% | 1.8% | 1.6% | 0.74% |
| Feb 2026 | 14% | 15.3% | 15.1% | 8.3% | 6.6% | 7% | 4.5% | 3.7% | 3.7% | 3.7% | 3% | 3.6% | 2.4% | 2.8% | 1.7% | 1.5% | 0.68% |
| Mar 2026 | 12.9% | 13.8% | 16.1% | 8.8% | 7% | 6.9% | 4.8% | 4% | 4% | 3.2% | 3.2% | 3.2% | 2.6% | 2.9% | 1.8% | 1.6% | 0.72% |
| Apr 2026 | 12.9% | 13.9% | 16.2% | 10.4% | 7.5% | 6.8% | 4.9% | 4% | 3.2% | 2.7% | 2.7% | 3.3% | 2.6% | 3% | 1.5% | 1.6% | 0.73% |
| May 2026 | 12.1% | 14.2% | 16.9% | 8.9% | 7.9% | 7.1% | 5.1% | 4.1% | 3.4% | 2.8% | 2.8% | 3.3% | 2.2% | 3.2% | 1.5% | 1.6% | 0.62% |
| Jun 2026 | 13.1% | 15.1% | 15.1% | 9.6% | 8.6% | 6.7% | 4.5% | 3.7% | 3.7% | 2.5% | 3% | 2.9% | 2.4% | 2.8% | 1.7% | 1.8% | 0.56% |
| Jul 2026 | 14.2% | 15.3% | 15.3% | 9.7% | 7.1% | 6.5% | 4.6% | 3.7% | 3.1% | 3.1% | 3.1% | 3% | 2.8% | 2.7% | 1.4% | 1.5% | 0.57% |
| Aug 2026 | 13.7% | 15% | 14.7% | 9.3% | 6.9% | 7.7% | 4.4% | 3.6% | 3.6% | 3% | 3% | 3.5% | 2.8% | 2.7% | 1.6% | 1.7% | 0.54% |
| Sep 2026 | 14.6% | 13.7% | 13.1% | 10.1% | 7.5% | 6.7% | 4.8% | 3.9% | 3.9% | 3.2% | 3.2% | 3.1% | 3.1% | 2.9% | 1.8% | 1.5% | 0.59% |
How has the SKIN1004 and The INKEY List comparison changed over the last 12 months?
3 findings
- SKIN1004 was ahead of The INKEY List in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, SKIN1004’s estimated Share of Search among skincare brands worldwide held steady at 1.5%, and its estimated monthly branded searches moved from 220K to 214K.
- Across the 12 months ending September 2026, The INKEY List’s estimated Share of Search among skincare brands worldwide moved from 0.69% to 0.59%, and its estimated monthly branded searches moved from 101K to 82.7K.
How did search popularity change for skincare brands worldwide in September 2026?
2 changes
In September 2026, SKIN1004 fell from 15th to 16th among skincare brands worldwide.
Estimated monthly branded searches for The INKEY List worldwide fell 18% over 12 measured months, from 101K to 82.7K in September 2026.
Other head-to-heads among skincare brands
Cetaphil vs CeraVe: compare search popularityCetaphil vs La Roche-Posay: compare search popularity
Cetaphil vs The Ordinary: compare search popularity
Cetaphil vs Beauty of Joseon: compare search popularity- CeraVe vs The Ordinary: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using SKIN1004’s and The INKEY List’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SKIN1004
4 branded search terms
- skin1004
- skin1004 centella
- skin1004 skincare
- skincare skin1004
The INKEY List
7 branded search terms
- inkey list
- serum the inkey list
- skincare the inkey list
- the inkey list cleanser
- the inkey list serum
- the inkey list skincare
- theinkeylist
Put your own brand in this comparison
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