Simple vs The Ordinary:Which is more popular by branded search?
In August 2026, The Ordinary had more branded searches than Simple among toners worldwide. The Ordinary was estimated to have 199K branded searches compared to Simple’s 12.1K, and held a 6.6% Share of Search versus Simple’s 0.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Simple or The Ordinary?
Compare the toners shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Ordinary, Simple. The figures are in the table below the chart.
View monthly share of search table
| Month | La Roche-Posay | Paula's Choice | The Ordinary | Thayers | Simple | Pixi |
|---|---|---|---|---|---|---|
| Oct 2025 | 69.3% | 20.9% | 8.5% | 0.69% | 0.46% | 0.09% |
| Nov 2025 | 69.6% | 20.3% | 8.9% | 0.69% | 0.46% | 0.07% |
| Dec 2025 | 72.6% | 17.9% | 8.3% | 0.72% | 0.39% | 0.09% |
| Jan 2026 | 72.6% | 17.9% | 8.4% | 0.72% | 0.39% | 0.08% |
| Feb 2026 | 73.7% | 17.5% | 7.6% | 0.73% | 0.4% | 0.06% |
| Mar 2026 | 76% | 15.3% | 7.7% | 0.62% | 0.34% | 0.05% |
| Apr 2026 | 76.1% | 15.3% | 7.5% | 0.62% | 0.34% | 0.05% |
| May 2026 | 77.4% | 15.1% | 6.5% | 0.63% | 0.34% | 0.05% |
| Jun 2026 | 76.8% | 15% | 7.2% | 0.76% | 0.34% | 0.04% |
| Jul 2026 | 76.7% | 15.1% | 7% | 0.76% | 0.41% | 0.05% |
| Aug 2026 | 74.5% | 17.7% | 6.6% | 0.74% | 0.4% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
How has the Simple and The Ordinary comparison changed over the last 12 months?
3 findings
- The Ordinary was ahead of Simple in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Simple’s estimated Share of Search among toners worldwide moved from 0.46% to 0.4%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among toners worldwide moved from 8.5% to 6.6%, and its estimated monthly branded searches moved from 225K to 199K.
How did search popularity change for toners worldwide in August 2026?
1 change
Estimated monthly branded searches for The Ordinary worldwide fell 11.6% over 11 measured months, from 225K to 199K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Simple’s and The Ordinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Simple
1 branded search term
- simple skincare
The Ordinary
5 branded search terms
- serum the ordinary
- skincare the ordinary
- the ordinary niacinamide
- the ordinary retinol
- theordinary com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.