Brandwave

La Roche-Posay vs Simple:Which is more popular by branded search?

In August 2026, La Roche-Posay had more branded searches than Simple among cleansers worldwide. La Roche-Posay was estimated to have 2.2M branded searches compared to Simple’s 12.1K, and held a 28.5% Share of Search versus Simple’s 0.15%. These are worldwide searches for English-language branded terms.

Share of Search among cleansers worldwide in August 2026Which is more popular in search, La Roche-Posay or Simple?
La Roche-Posay28.5%2.2M searches
vs
Simple0.15%12.1K searches

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Which is more popular in search, La Roche-Posay or Simple?

Compare the cleansers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

La Roche-Posay and Simple among cleansers worldwide, by month

Share of Search by month for La Roche-Posay, Simple. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayCetaphilNeutrogenaGarnierSimple
Oct 202531.3%25%28.5%7.5%7.5%0.17%
Nov 202529.5%27.9%29.9%6.9%5.6%0.18%
Dec 202530.5%28.7%27.8%7%5.8%0.16%
Jan 202629.7%27.9%29.8%6.9%5.6%0.15%
Feb 202630%29.4%27.3%7.2%5.9%0.16%
Mar 202628%32.7%26.1%6.6%6.6%0.14%
Apr 202628%32.7%26%6.6%6.6%0.14%
May 202628.4%33.7%24.2%6.8%6.8%0.15%
Jun 202630.1%30.1%26.3%6%7.4%0.13%
Jul 202629.6%29.5%27.5%5.9%7.2%0.16%
Aug 202629.2%28.5%26.6%8.6%7%0.15%
Sep 2026——————

How has the La Roche-Posay and Simple comparison changed over the last 12 months?

  • La Roche-Posay was ahead of Simple in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among cleansers worldwide moved from 25% to 28.5%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
  • Across the 11 months ending August 2026, Simple’s estimated Share of Search among cleansers worldwide moved from 0.17% to 0.15%, and its estimated monthly branded searches held steady at 12.1K.

How did search popularity change for cleansers worldwide in August 2026?

  1. In August 2026, La Roche-Posay lost estimated Share of Search among cleansers worldwide, from 29.5% to 28.5%.

How each brand is measured

Brandwave collects information about searches that people make online using La Roche-Posay’s and Simple’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

La Roche-Posay

1 branded search term

  • la roche posay

Simple

1 branded search term

  • simple skincare

How the Brand Demand Index is measured

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