Brandwave

Micellar water brands:Which are searched most?

In September 2026, La Roche-Posay was the most searched among micellar water brands worldwide, with an estimated 1.8M branded searches and 41% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. La Roche-Posay41%
  2. Nivea24.9%
  3. Garnier21.8%
  4. Bioderma12.3%

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Share of SearchLeaderboard

Compare the micellar water brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among micellar water brands worldwide, by month

Share of Search by month for La Roche-Posay, Nivea, Garnier, Bioderma. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayNiveaGarnierBioderma
Oct 202541.6%23.3%22.6%12.5%
Nov 202542.8%27.2%17.1%12.9%
Dec 202546.2%24.5%18.1%11.3%
Jan 202645%24.3%17.1%13.5%
Feb 202648.1%21.8%18.3%11.8%
Mar 202650.3%18.6%18.7%12.4%
Apr 202650.5%18.7%18.4%12.4%
May 202650.8%18.3%18.5%12.5%
Jun 202646.7%20%21.9%11.5%
Jul 202644.1%24.3%20.7%10.8%
Aug 202644.6%22.7%21.8%10.9%
Sep 202641%24.9%21.8%12.3%

This month’s ranking, September 2026

  1. 1.La Roche-Posay

    41%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -3.6 points.

  2. 2.Nivea

    24.9%

    Held 2nd. 1.1M estimated branded searches, -2.2% vs prior month. Share +2.3 points.

  3. 3.Garnier

    21.8%

    Held 3rd. 971K estimated branded searches, -11.4% vs prior month. Share -0.1 points.

  4. 4.Bioderma

    12.3%

    Held 4th. 550K estimated branded searches, 0% vs prior month. Share +1.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among micellar water brands worldwide?

In September 2026, La Roche-Posay was the most searched among micellar water brands worldwide, with an estimated 1.8M branded searches and 41% estimated Share of Search within this set. Nivea is in 2nd place, 16.1 percentage points behind at 24.9% Share of Search.

Global micellar water brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
La Roche-Posay41.6% → 41%50.8%May 202641%Sep 20261st
Nivea23.3% → 24.9%27.2%Nov 202518.3%May 20262nd
Garnier22.6% → 21.8%22.6%Oct 202517.1%Jan 20263rd
Bioderma12.5% → 12.3%13.5%Jan 202610.8%Jul 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among micellar water brands worldwide decreased from 41.6% to 41%.
  • Across the 12 months ending September 2026, Nivea’s estimated Share of Search among micellar water brands worldwide increased from 23.3% to 24.9%.
  • Across the 12 months ending September 2026, Garnier’s estimated Share of Search among micellar water brands worldwide decreased from 22.6% to 21.8%.
  • Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among micellar water brands worldwide peaked at 50.8% in May 2026 and was lowest at 41% in September 2026.
  • Across the 12 months ending September 2026, Nivea’s estimated Share of Search among micellar water brands worldwide peaked at 27.2% in November 2025 and was lowest at 18.3% in May 2026.
  • Across the 12 months ending September 2026, Garnier’s estimated Share of Search among micellar water brands worldwide peaked at 22.6% in October 2025 and was lowest at 17.1% in January 2026.
  • Across the 12 months ending September 2026, Bioderma’s estimated Share of Search among micellar water brands worldwide peaked at 13.5% in January 2026 and was lowest at 10.8% in July 2026.
  • Across the 12 months ending September 2026, Bioderma held steady: its estimated Share of Search among micellar water brands worldwide moved less than 0.5 percentage points.

How did search popularity change for micellar water brands worldwide in September 2026?

  1. In September 2026, Nivea gained estimated Share of Search among micellar water brands worldwide, from 22.7% to 24.9%.

  2. In September 2026, Bioderma gained estimated Share of Search among micellar water brands worldwide, from 10.9% to 12.3%.

  3. In September 2026, La Roche-Posay lost estimated Share of Search among micellar water brands worldwide, from 44.6% to 41%.

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