How popular isNivea in search?
In September 2026, there were an estimated 1.1M branded searches for Nivea worldwide which is up 8.5% over the last 12 months. Nivea holds 22.6% estimated Share of Search among micellar water brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
La Roche-Posay43.7%
Nivea22.6%
Garnier20.6%
Bioderma13.1%
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Which micellar water brands compete with Nivea?
Share of Search by month for La Roche-Posay, Nivea, Garnier, Bioderma. The figures are in the table below the chart.
View monthly share of search table
| Month | La Roche-Posay | Nivea | Garnier | Bioderma |
|---|---|---|---|---|
| Oct 2025 | 44.5% | 20.1% | 22% | 13.4% |
| Nov 2025 | 46.9% | 22.1% | 16.9% | 14.1% |
| Dec 2025 | 50.2% | 19.9% | 17.6% | 12.3% |
| Jan 2026 | 47.8% | 21.5% | 16.3% | 14.4% |
| Feb 2026 | 50.9% | 19.3% | 17.3% | 12.5% |
| Mar 2026 | 53% | 16.4% | 17.5% | 13% |
| Apr 2026 | 53% | 16.4% | 17.5% | 13% |
| May 2026 | 53% | 16.4% | 17.5% | 13% |
| Jun 2026 | 49% | 18% | 21% | 12% |
| Jul 2026 | 46.2% | 22.6% | 19.8% | 11.3% |
| Aug 2026 | 47.2% | 20.5% | 20.8% | 11.6% |
| Sep 2026 | 43.7% | 22.6% | 20.6% | 13.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.7% | 1.8M | -18.3% | -3.5 points | |
| 2, moved from 3rd to 2nd | 22.6% | 948K | -2.6% | +2.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 20.6% | 861K | -12.7% | -0.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 13.1% | 550K | 0% | +1.5 points |
43.7%
Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -3.5 points.
2.
Nivea22.6%
Moved from 3rd to 2nd. 948K estimated branded searches, -2.6% vs prior month. Share +2.1 points.
3.
Garnier20.6%
Moved from 2nd to 3rd. 861K estimated branded searches, -12.7% vs prior month. Share -0.2 points.
4.
Bioderma13.1%
Held 4th. 550K estimated branded searches, 0% vs prior month. Share +1.5 points.
Compare search popularity between Nivea and its closest rivals
Every comparison with Nivea
38 comparisons
- CeraVe vs Nivea
- La Roche-Posay vs Nivea
- Nivea vs Vaseline
- Cetaphil vs Nivea
- Dove vs Nivea
- Neutrogena vs Nivea
- Garnier vs Nivea
- Gillette vs Nivea
- Clinique vs Nivea
- Eucerin vs Nivea
- Bioderma vs Nivea
- Nivea vs Old Spice
- Aveeno vs Nivea
- COSRX vs Nivea
- Nivea vs Ultra Violette
- Nivea vs Olay
- Banana Boat vs Nivea
- Burt's Bees vs Nivea
- Molton Brown vs Nivea
- Nivea vs Supergoop!
- Jergens vs Nivea
- E45 vs Nivea
- Carmex vs Nivea
- Bondi Sands vs Nivea
- Nivea vs Sun Bum
- Nivea vs Proraso
- Cremo vs Nivea
- Harry's vs Nivea
- Naked Sundays vs Nivea
- Nivea vs Simple
- Nivea vs Vacation
- Nivea vs Original Source
- Childs Farm vs Nivea
- COOLA vs Nivea
- Nivea vs O'Keeffe's
- Bulldog vs Nivea
- Nivea vs Sanex
- Nivea vs Radox
How has branded search demand for Nivea changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nivea worldwide rose from 1M to 1.1M.
- Across the 12 months ending September 2026, Nivea’s estimated Share of Search among micellar water brands worldwide increased from 20.1% to 22.6%.
- Across the 12 months ending September 2026, Nivea’s estimated Share of Search among micellar water brands worldwide peaked at 22.6% in July 2026 and was lowest at 16.4% in March 2026.
- Across the 12 months ending September 2026, Nivea rose from 3rd to 2nd among micellar water brands worldwide.
How did search popularity change for micellar water brands worldwide in September 2026?
3 changes
In September 2026, Nivea overtook Garnier to rank 2nd among micellar water brands worldwide, with 22.6% estimated Share of Search.
In September 2026, Bioderma gained estimated Share of Search among micellar water brands worldwide, from 11.6% to 13.1%.
In September 2026, La Roche-Posay lost estimated Share of Search among micellar water brands worldwide, from 47.2% to 43.7%.
Where does Nivea compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Moisturiser brands | 3rd of 5 | 17.5% | Show ranking |
| Sunscreen brands | 3rd of 11 | 18.5% | Show ranking |
| Body wash brands | 3rd of 5 | 22.6% | Show ranking |
| Micellar water brands | 2nd of 4 | 22.6% | Shown above |
| Body lotion | 2nd of 6 | 26.6% | Show ranking |
| Make up remover | 3rd of 6 | 20.5% | Show ranking |
| Sun cream brands | 2nd of 5 | 25.2% | Show ranking |
| Lip balm brands | 2nd of 4 | 38.8% | Show ranking |
| Deo stick brands | 2nd of 3 | 34.8% | Show ranking |
| Hand cream | 1st of 6 | 43.7% | Show ranking |
| Shower gel | 2nd of 6 | 40.6% | Show ranking |
| Shaving cream | 1st of 6 | 53.9% | Show ranking |
How is Nivea measured?
Brandwave collects information about searches that people make online using Nivea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- nivea
- nivea body lotion
- nivea cream
- nivea creme
Do you work for Nivea? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Nivea your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.