Brandwave

Dr. Squatch vs Nivea:Which is more popular?

In October 2026, Dr. Squatch had more branded searches than Nivea among deodorant and body care brands worldwide. Dr. Squatch had about 49,500 branded searches, while Nivea had 5,400. Dr. Squatch made up 3.8% of all deodorant and body care brand searches we track, and Nivea accounted for 0.42%. When we asked ChatGPT and Google AI Overviews about deodorant and body care brands, neither Dr. Squatch nor Nivea appeared in any of the five answers.

Among deodorant and body care brands worldwide in October 2026

Who do people search for more?

Dr. Squatch, about 9 searches for every 1 for Nivea

Dr. Squatch 49.5K searchesNivea 5.4K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Dr. Squatch in 0 of 5Nivea in 0 of 5

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Top deodorant and body care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Dr. Squatch nor Nivea showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dove1st
  2. Native2nd
  3. Secret3rd
  4. Vanicream4th
  5. SALT & STONE5th
  6. Nécessaire6th
  7. Lume7th
  8. Wild–
  9. Dr. Squatch–
  10. +2 more
  11. Nivea–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dove5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Native4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vanicream3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Secret2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lume2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nécessaire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SALT & STONE1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wild0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dr. Squatch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nivea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about deodorant and body care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Dr. Squatch or Nivea more popular in search?

This chart shows how often people search Google for Dr. Squatch and Nivea by name. Each line represents a brand's share of searches for all 12 deodorant and body care brands we track, month by month, from English-language searches worldwide.

Dr. Squatch and Nivea among deodorant and body care brands worldwide, by month

Share of searches by month for Dr. Squatch, Nivea. The figures are in the table below the chart.

View monthly share of searches table
MonthSALT & STONEDoveWildNativeSecretLumeDr. SquatchVanicreamNécessaireOld SpicenuudNivea
Nov 202530.7%16.1%23.2%11.7%6.4%4.3%2.9%0.85%1.7%1%0.88%0.31%
Dec 202533.1%16.1%20%12.3%6.8%4.5%2.5%0.91%1.8%0.91%0.77%0.33%
Jan 202624.8%18.5%21.6%13.4%8.9%4.9%2.7%1.2%1.9%0.8%1%0.36%
Feb 202625.8%18%23.3%11.8%7.9%5.3%2.9%1.3%1.4%0.86%1.1%0.38%
Mar 202622.6%17.6%24.5%12.4%8.3%6.8%3%1.1%1.5%0.91%0.95%0.41%
Apr 202624%18.7%21.3%10.8%8.8%7.2%3.9%1.4%1.4%0.96%1%0.53%
May 202623.5%17.1%24.5%10.1%8.2%6.8%3.7%2%1.3%1.1%1.1%0.49%
Jun 202621.9%19.1%27.4%9.4%7.7%6.3%2.8%1.5%1.3%1%1.1%0.46%
Jul 202624.9%18.5%26.2%9%7.3%6%2.7%1.5%1.5%0.98%1%0.44%
Aug 202625%18.3%25.9%8.9%7.2%5.9%3.2%1.8%1.3%1.2%0.83%0.43%
Sep 202624.6%21%20.5%8.5%8.5%5.7%3.1%3.8%1.4%1.4%0.97%0.42%
Oct 202624.2%21.1%20.7%8.5%8.5%5.7%3.8%3.1%1.7%1.4%0.8%0.42%

Dr. Squatch and Nivea sell other things too, so only their searches that name this product count here, like “dr squatch deodorant”.

How has branded search for Dr. Squatch and Nivea changed worldwide over the last 12 months?

3 findings

How did search popularity change for deodorant and body care brands worldwide in October 2026?

2 changes

  1. In October 2026, Dr. Squatch overtook Vanicream to rank 7th among deodorant and body care brands worldwide, with 3.8% of the searches.

  2. Estimated monthly branded searches for Nivea worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in October 2026.

How are Dr. Squatch’s and Nivea’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Dr. Squatch’s and Nivea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dr. Squatch

3 branded search terms

  • dr squatch deodorant
  • dr. squatch
  • drsquatch

Nivea

1 branded search term

  • nivea deo stick

How the Brand Demand Index is measured

Other head-to-heads among deodorant and body care brands

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