Nivea vs Sanex:Which is more popular by branded search?
In August 2026, Nivea had more branded searches than Sanex among shower gel worldwide. Nivea was estimated to have 673K branded searches compared to Sanex’s 170, and held an 83.2% Share of Search versus Sanex’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nivea or Sanex?
Compare the shower gel shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nivea, Sanex. The figures are in the table below the chart.
View monthly share of search table
| Month | Nivea | Molton Brown | Dove | Sanex | Original Source | Radox |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.2% | 26.7% | 0.04% | 0.01% | <0.01% | <0.01% |
| Nov 2025 | 69.1% | 30.9% | 0.03% | 0.01% | <0.01% | <0.01% |
| Dec 2025 | 64.6% | 35.3% | 0.03% | 0.02% | <0.01% | <0.01% |
| Jan 2026 | 83.2% | 16.7% | 0.04% | 0.01% | <0.01% | <0.01% |
| Feb 2026 | 83.3% | 16.7% | 0.04% | 0.01% | 0.01% | <0.01% |
| Mar 2026 | 83.3% | 16.7% | 0.04% | 0.03% | 0.02% | 0.01% |
| Apr 2026 | 83.3% | 16.7% | 0.03% | 0.02% | 0.01% | 0.01% |
| May 2026 | 80.2% | 19.7% | 0.03% | 0.02% | 0.01% | <0.01% |
| Jun 2026 | 83.3% | 16.7% | 0.03% | 0.02% | 0.01% | <0.01% |
| Jul 2026 | 85.9% | 14.1% | 0.02% | 0.02% | <0.01% | <0.01% |
| Aug 2026 | 83.2% | 16.7% | 0.03% | 0.02% | 0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Nivea and Sanex comparison changed over the last 12 months?
3 findings
- Nivea was ahead of Sanex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nivea’s estimated Share of Search among shower gel worldwide moved from 73.2% to 83.2%, and its estimated monthly branded searches moved from 550K to 673K.
- Across the 11 months ending August 2026, Sanex’s estimated Share of Search among shower gel worldwide moved from 0.01% to 0.02%, and its estimated monthly branded searches moved from 110 to 170.
How did search popularity change for shower gel worldwide in August 2026?
2 changes
In August 2026, Nivea lost estimated Share of Search among shower gel worldwide, from 85.9% to 83.2%.
Estimated monthly branded searches for Sanex worldwide rose 54.5% over 11 measured months, from 110 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nivea’s and Sanex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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