Brandwave

Nivea vs Thinkbaby:Which is more popular?

In October 2026, Nivea had more branded searches than Thinkbaby among sunscreen brands worldwide. Nivea had about 192,000 branded searches, while Thinkbaby had 4,450. Nivea made up 8% of all sunscreen brand searches we track, and Thinkbaby accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, neither Nivea nor Thinkbaby appeared in any of the four answers.

Among sunscreen brands worldwide in October 2026

Who do people search for more?

Nivea, about 43 searches for every 1 for Thinkbaby

Nivea 192K searchesThinkbaby 4.5K searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

Nivea in 0 of 4Thinkbaby in 0 of 4

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither Nivea nor Thinkbaby showed up in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Neutrogena2nd
  3. EltaMD3rd
  4. CeraVe4th
  5. Blue Lizard5th
  6. Beauty of Joseon6th
  7. Supergoop!7th
  8. Ultra Violette–
  9. Nivea–
  10. +6 more
  11. Thinkbaby–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Neutrogena3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CeraVe3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blue Lizard3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • EltaMD2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beauty of Joseon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Supergoop!1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ultra Violette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nivea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thinkbaby0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+6 more

See every answer about sunscreen brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Nivea or Thinkbaby more popular in search?

This chart shows how often people search Google for Nivea and Thinkbaby by name. Each line represents a brand's share of searches for all 20 sunscreen brands we track, month by month, from English-language searches worldwide.

Nivea and Thinkbaby among sunscreen brands worldwide, by month

Share of searches by month for Nivea, Thinkbaby. The figures are in the table below the chart.

View monthly share of searches table
MonthBeauty of JoseonLa Roche-PosayNeutrogenaUltra VioletteNiveaBanana BoatEltaMDEucerinSupergoop!CeraVeNaked SundaysCOSRXSun BumBondi SandsBlue LizardThinkbaby
Nov 202519.6%12.6%10.7%9.2%9.2%9.1%7.9%2.5%8%2.4%3.2%1.2%1.1%0.8%0.49%0.21%
Dec 202516.6%13%11.1%9.3%9.5%11.5%7.5%2.6%7.8%2.5%2.6%1.2%1.6%0.81%0.61%0.22%
Jan 202618%13.8%11.7%8.4%8.3%11.5%7.9%2.3%7.2%2.7%1.7%1.3%1.4%0.86%0.8%0.29%
Feb 202618.5%14.3%12.1%7.2%8.6%10.2%8.2%2.4%7.1%3.3%1.4%1.4%1.5%0.62%0.82%0.36%
Mar 202616.5%12.3%12.4%8.3%7.3%9.2%9.5%2.5%8.3%3.4%1.5%1.2%2.3%0.62%1.5%0.69%
Apr 202617.6%13.1%10.9%6.8%7.8%9.3%8.3%3.3%8.7%3.6%1.3%1.3%2%0.68%1.6%0.73%
May 202616.1%14.1%9.6%8%8.7%8.2%7.3%2.9%9.3%3.9%1.3%1.3%1.7%0.74%2.6%0.96%
Jun 202615.7%13.6%9.3%8.9%8.4%8%7.1%4%7.8%3.7%1.5%1.1%2.5%0.59%3.8%0.94%
Jul 202614.7%15.9%9.1%8.8%8.1%8.7%7.9%3.9%7.6%3.6%1.5%1%2%0.68%3%0.61%
Aug 202617%15.3%8.8%9%9.4%9.7%6.7%4.6%6.4%3.4%1.6%1.4%1.3%0.66%2%0.4%
Sep 202618.1%17%9.8%12.3%8.5%7.8%6.7%4.2%5%3.2%1.5%1.3%0.99%0.72%1.2%0.2%
Oct 202620.5%19.5%11.4%9.6%8%6.5%5.8%4.7%4.4%3%1.4%1.2%0.94%0.68%0.63%0.19%

Nivea and Thinkbaby sell other things too, so only their searches that name this product count here, like “nivea spf”.

How has branded search for Nivea and Thinkbaby changed worldwide over the last 12 months?

3 findings
  • Nivea was ahead of Thinkbaby in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Nivea’s share of searches among sunscreen brands worldwide moved from 9.2% to 8%, and its estimated monthly branded searches moved from 157K to 192K.
  • Across the 12 months ending October 2026, Thinkbaby’s share of searches among sunscreen brands worldwide moved from 0.21% to 0.19%, and its estimated monthly branded searches moved from 3.6K to 4.5K.

How did search popularity change for sunscreen brands worldwide in October 2026?

2 changes

  1. In October 2026, Nivea lost share of searches among sunscreen brands worldwide, from 8.5% to 8%.

  2. Estimated monthly branded searches for Thinkbaby worldwide rose 21.9% over 12 measured months, from 3.6K to 4.5K in October 2026.

How are Nivea’s and Thinkbaby’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Nivea’s and Thinkbaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nivea

5 branded search terms

  • nivea spf
  • nivea sun cream
  • nivea sun screen
  • nivea sunblock
  • nivea sunscreen

Thinkbaby

2 branded search terms

  • thinkbaby spf
  • thinkbaby sunscreen

How the Brand Demand Index is measured

Other head-to-heads among sunscreen brands

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