Brandwave

Blue Lizard vs Nivea:Which is more popular?

In September 2026, Nivea had more branded searches than Blue Lizard among sunscreen brands worldwide. Nivea had about 783,000 branded searches, while Blue Lizard had 27,100. Nivea made up 18.1% of all sunscreen brand searches we track, and Blue Lizard accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, Blue Lizard appeared in three of the four answers and Nivea in none.

Among sunscreen brands worldwide in September 2026

Who do people search for more?

Nivea, about 29 searches for every 1 for Blue Lizard

Nivea 783K searchesBlue Lizard 27.1K searches

Who does AI mention more?

Blue Lizard, mentioned in 3 of 4 answers, Nivea in 0

Blue Lizard in 3 of 4Nivea in 0 of 4

Who does AI recommend more?

Blue Lizard, the only one of the two named

Blue Lizard first in 3Nivea never named

Follow Blue Lizard vs Nivea and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Blue Lizard was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Nivea did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Neutrogena2nd
  3. EltaMD3rd
  4. Blue Lizard4th
  5. Supergoop!5th
  6. Nivea–
  7. Ultra Violette–
  8. Banana Boat–
  9. Bondi Sands–
  10. Sun Bum–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Neutrogena3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blue Lizard3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • EltaMD2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Supergoop!1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nivea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ultra Violette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Banana Boat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bondi Sands0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sun Bum0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about sunscreen brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Blue Lizard or Nivea more popular in search?

This chart shows how often people search Google for Blue Lizard and Nivea by name. Each line represents a brand's share of searches for all 13 sunscreen brands we track, month by month, from English-language searches worldwide.

Blue Lizard and Nivea among sunscreen brands worldwide, by month

Share of searches by month for Nivea, Blue Lizard. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayNeutrogenaNiveaUltra VioletteBanana BoatSupergoop!Bondi SandsSun BumEltaMDBlue LizardNaked SundaysVacationCOOLA
Oct 202543.4%22.3%15.7%4.8%4.6%2.6%2.1%1.5%1.4%0.23%0.85%0.39%0.14%
Nov 202547.4%19.9%17.1%3.3%2.8%2.9%2.2%1.4%1.3%0.17%1%0.42%0.12%
Dec 202547.9%21.6%14.7%3.3%3.5%2.7%2.2%1.7%1.1%0.21%0.72%0.38%0.12%
Jan 202646.1%20.8%16.6%3.3%4%2.8%1.9%1.8%1.2%0.3%0.59%0.39%0.14%
Feb 202648.6%20.9%14.9%2.9%3.5%2.9%1.9%1.7%1.3%0.32%0.47%0.48%0.19%
Mar 202648.6%19.2%12.1%3.9%3.6%3.9%2.2%2.4%1.6%0.72%0.56%0.76%0.28%
Apr 202647.7%18.8%11.9%3.6%3.9%4.7%2.7%2.4%1.6%0.86%0.64%0.89%0.27%
May 202645.8%18.1%11.5%4.7%3.8%5.4%2.7%2.9%1.5%1.5%0.67%1.1%0.32%
Jun 202641.8%17.1%12.3%6%4.2%5.2%2.9%3.8%1.7%2.5%0.83%1.2%0.44%
Jul 202642.1%16.7%17.5%5%4%4.3%2.1%3.1%1.4%1.7%0.65%1%0.36%
Aug 202643.9%21.2%15.8%4.5%4%3.2%1.8%1.9%1.2%0.97%0.62%0.7%0.21%
Sep 202642.3%19.9%18.1%6.5%3.3%2.9%2.1%1.7%1.4%0.63%0.59%0.51%0.13%

How has the Blue Lizard and Nivea comparison changed over the last 12 months?

3 findings
  • Nivea was ahead of Blue Lizard in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Blue Lizard’s share of searches among sunscreen brands worldwide moved from 0.23% to 0.63%, and its estimated monthly branded searches moved from 9.9K to 27.1K.
  • Across the 12 months ending September 2026, Nivea’s share of searches among sunscreen brands worldwide moved from 15.7% to 18.1%, and its estimated monthly branded searches moved from 660K to 783K.

How did search popularity change for sunscreen brands worldwide in September 2026?

2 changes

  1. In September 2026, Nivea gained share of searches among sunscreen brands worldwide, from 15.8% to 18.1%.

  2. Blue Lizard’s share of searches among sunscreen brands worldwide has lost ground for 3 months in a row, from 2.5% to 0.63% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Blue Lizard’s and Nivea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blue Lizard

1 branded search term

  • blue lizard sunscreen

Nivea

2 branded search terms

  • nivea
  • nivea creme

How the Brand Demand Index is measured

Other head-to-heads among sunscreen brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free