Brandwave

Beauty of Joseon vs Naked Sundays:Which is more popular?

In October 2026, Beauty of Joseon had more branded searches than Naked Sundays among sunscreen brands worldwide. Beauty of Joseon had about 491,000 branded searches, while Naked Sundays had 33,600. Beauty of Joseon made up 20.5% of all sunscreen brand searches we track, and Naked Sundays accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, Beauty of Joseon appeared in one of the four answers and Naked Sundays in none.

Among sunscreen brands worldwide in October 2026

Who do people search for more?

Beauty of Joseon, about 15 searches for every 1 for Naked Sundays

Beauty of Joseon 491K searchesNaked Sundays 33.6K searches

Who does AI mention more?

Beauty of Joseon, mentioned in 1 of 4 answers, Naked Sundays in 0

Beauty of Joseon in 1 of 4Naked Sundays in 0 of 4

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Beauty of Joseon was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Naked Sundays did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Neutrogena2nd
  3. EltaMD3rd
  4. CeraVe4th
  5. Blue Lizard5th
  6. Beauty of Joseon6th
  7. Supergoop!7th
  8. Ultra Violette–
  9. Nivea–
  10. +2 more
  11. Naked Sundays–
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Neutrogena3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CeraVe3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blue Lizard3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • EltaMD2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beauty of Joseon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Supergoop!1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ultra Violette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nivea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Naked Sundays0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+5 more

See every answer about sunscreen brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Beauty of Joseon or Naked Sundays more popular in search?

This chart shows how often people search Google for Beauty of Joseon and Naked Sundays by name. Each line represents a brand's share of searches for all 20 sunscreen brands we track, month by month, from English-language searches worldwide.

Beauty of Joseon and Naked Sundays among sunscreen brands worldwide, by month

Share of searches by month for Beauty of Joseon, Naked Sundays. The figures are in the table below the chart.

View monthly share of searches table
MonthBeauty of JoseonLa Roche-PosayNeutrogenaUltra VioletteNiveaBanana BoatEltaMDEucerinSupergoop!CeraVeNaked SundaysCOSRXSun BumBondi SandsBlue Lizard
Nov 202519.6%12.6%10.7%9.2%9.2%9.1%7.9%2.5%8%2.4%3.2%1.2%1.1%0.8%0.49%
Dec 202516.6%13%11.1%9.3%9.5%11.5%7.5%2.6%7.8%2.5%2.6%1.2%1.6%0.81%0.61%
Jan 202618%13.8%11.7%8.4%8.3%11.5%7.9%2.3%7.2%2.7%1.7%1.3%1.4%0.86%0.8%
Feb 202618.5%14.3%12.1%7.2%8.6%10.2%8.2%2.4%7.1%3.3%1.4%1.4%1.5%0.62%0.82%
Mar 202616.5%12.3%12.4%8.3%7.3%9.2%9.5%2.5%8.3%3.4%1.5%1.2%2.3%0.62%1.5%
Apr 202617.6%13.1%10.9%6.8%7.8%9.3%8.3%3.3%8.7%3.6%1.3%1.3%2%0.68%1.6%
May 202616.1%14.1%9.6%8%8.7%8.2%7.3%2.9%9.3%3.9%1.3%1.3%1.7%0.74%2.6%
Jun 202615.7%13.6%9.3%8.9%8.4%8%7.1%4%7.8%3.7%1.5%1.1%2.5%0.59%3.8%
Jul 202614.7%15.9%9.1%8.8%8.1%8.7%7.9%3.9%7.6%3.6%1.5%1%2%0.68%3%
Aug 202617%15.3%8.8%9%9.4%9.7%6.7%4.6%6.4%3.4%1.6%1.4%1.3%0.66%2%
Sep 202618.1%17%9.8%12.3%8.5%7.8%6.7%4.2%5%3.2%1.5%1.3%0.99%0.72%1.2%
Oct 202620.5%19.5%11.4%9.6%8%6.5%5.8%4.7%4.4%3%1.4%1.2%0.94%0.68%0.63%

Beauty of Joseon sells other things too, so only its searches that name this product count here, like “beauty of joseon spf”.

How has branded search for Beauty of Joseon and Naked Sundays changed worldwide over the last 12 months?

3 findings

How did search popularity change for sunscreen brands worldwide in October 2026?

2 changes

  1. In October 2026, Beauty of Joseon gained share of searches among sunscreen brands worldwide, from 18.1% to 20.5%.

  2. Estimated monthly branded searches for Naked Sundays worldwide fell 38.5% over 12 measured months, from 54.6K to 33.6K in October 2026.

How are Beauty of Joseon’s and Naked Sundays’ branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Beauty of Joseon’s and Naked Sundays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beauty of Joseon

3 branded search terms

  • beauty of joseon spf
  • beauty of joseon sun cream
  • beauty of joseon sunscreen

Naked Sundays

4 branded search terms

  • naked sundays
  • naked sundays cabana
  • naked sundays spf
  • naked sundays sunscreen

How the Brand Demand Index is measured

Other head-to-heads among sunscreen brands

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