AXIS-Y vs Beauty of Joseon:Which is more popular?
In October 2026, Beauty of Joseon had more branded searches than AXIS-Y among Korean sunscreen brands worldwide. Beauty of Joseon had about 450,000 branded searches, while AXIS-Y had 6,600. Beauty of Joseon made up 64.4% of all Korean sunscreen brand searches we track, and AXIS-Y accounted for 0.94%. When we asked ChatGPT and Google AI Overviews about Korean sunscreen brands, Beauty of Joseon appeared in all five answers and AXIS-Y in none.
Who do people search for more?
Beauty of Joseon, about 68 searches for every 1 for AXIS-Y
Who does AI mention more?
Beauty of Joseon, mentioned in every answer we collected
Who does AI recommend more?
Beauty of Joseon, the only one of the two named
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Top Korean sunscreen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Beauty of Joseon appeared in all five answers. AXIS-Y did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Beauty of Joseon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SKIN10044 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Round Lab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Isntree3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
COSRX2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
haruharu wonder1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Torriden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anua0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Purito Seoul0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AXIS-Y0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Korean sunscreen brands
5 answers
Asked ChatGPT
“Which Korean sunscreen should I buy?”
Asked ChatGPT
“What are the best Korean sunscreen brands?”
Asked ChatGPT
“What's the best Korean sunscreen for oily skin?”
Searched Google, AI Overview
“korean sunscreen”
Searched Google, AI Overview
“best korean sunscreen”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is AXIS-Y or Beauty of Joseon more popular in search?
This chart shows how often people search Google for AXIS-Y and Beauty of Joseon by name. Each line represents a brand's share of searches for all 11 Korean sunscreen brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Beauty of Joseon, AXIS-Y. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beauty of Joseon | Round Lab | SKIN1004 | Anua | COSRX | haruharu wonder | Isntree | Purito Seoul | MISSHA | AXIS-Y | Torriden |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 64.1% | 8.6% | 10.5% | 2.6% | 3.9% | 2.6% | 3.2% | 1.7% | 1.4% | 0.94% | 0.51% |
| Dec 2025 | 60.9% | 10% | 10% | 3% | 4.5% | 3% | 3.7% | 1.6% | 1.6% | 1.1% | 0.59% |
| Jan 2026 | 62.8% | 8.4% | 10.3% | 3.1% | 4.6% | 3.1% | 3.1% | 1.7% | 1.4% | 0.92% | 0.6% |
| Feb 2026 | 62.6% | 10.3% | 8.4% | 3.1% | 4.6% | 3.1% | 3.1% | 1.7% | 1.7% | 0.91% | 0.6% |
| Mar 2026 | 60.2% | 9.9% | 9.9% | 3.6% | 4.4% | 3% | 3.6% | 2% | 1.6% | 1.1% | 0.72% |
| Apr 2026 | 60% | 9.9% | 9.9% | 3.6% | 4.4% | 3% | 3.6% | 2% | 1.6% | 1.1% | 1.1% |
| May 2026 | 59% | 9.7% | 9.7% | 4.3% | 5.3% | 2.9% | 2.9% | 1.9% | 1.6% | 1.1% | 1.6% |
| Jun 2026 | 60.2% | 9.9% | 9.9% | 4.4% | 4.4% | 3% | 2.4% | 2% | 1.3% | 1.1% | 1.3% |
| Jul 2026 | 57.3% | 11.5% | 9.4% | 5.2% | 4.2% | 3.5% | 2.8% | 2.3% | 1.5% | 1.3% | 1% |
| Aug 2026 | 59.3% | 9.7% | 9.7% | 4.4% | 5.3% | 2.9% | 2.9% | 1.9% | 1.6% | 1.1% | 1.1% |
| Sep 2026 | 62.7% | 10.3% | 8.4% | 3.8% | 4.6% | 2.5% | 2.5% | 1.7% | 1.4% | 0.92% | 1.1% |
| Oct 2026 | 64.4% | 8.7% | 8.7% | 3.9% | 3.9% | 3.2% | 2.6% | 1.7% | 1.2% | 0.94% | 0.94% |
Beauty of Joseon sells other things too, so only its searches that name this product count here, like “beauty of joseon sunscreen”.
How has branded search for AXIS-Y and Beauty of Joseon changed worldwide over the last 12 months?
3 findings
- Beauty of Joseon was ahead of AXIS-Y in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, AXIS-Y’s share of searches among Korean sunscreen brands worldwide held steady at 0.94%, and its estimated monthly branded searches moved from 4.4K to 6.6K.
- Across the 12 months ending October 2026, Beauty of Joseon’s share of searches among Korean sunscreen brands worldwide moved from 64.1% to 64.4%, and its estimated monthly branded searches moved from 301K to 450K.
How did search popularity change for Korean sunscreen brands worldwide in October 2026?
2 changes
In October 2026, Beauty of Joseon gained share of searches among Korean sunscreen brands worldwide, from 62.7% to 64.4%.
In October 2026, AXIS-Y rose from 11th to 10th among Korean sunscreen brands worldwide.
How are AXIS-Y’s and Beauty of Joseon’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AXIS-Y’s and Beauty of Joseon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AXIS-Y
1 branded search term
- axis y sunscreen
Beauty of Joseon
1 branded search term
- beauty of joseon sunscreen
Other head-to-heads among Korean sunscreen brands
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