Brandwave

How popular isAXIS-Y?

In October 2026, people searched for AXIS-Y by name about 6,600 times worldwide, a 50% increase from the previous year. These searches made up 0.94% of all global Korean sunscreen brand searches, placing AXIS-Y tenth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about Korean sunscreen brands, AXIS-Y did not appear in any of the answers.

Search and AI answers in October 2026

AXIS-Y is the tenth most searched of 11 competitors and not named in the AI answers we collected.

  1. Beauty of JoseonShare of searches 64.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Round LabShare of searches 8.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. SKIN1004Share of searches 8.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. AnuaShare of searches 3.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. AXIS-YShare of searches 0.94%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+6 more

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Top Korean sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AXIS-Y did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Beauty of Joseon1st
  2. SKIN10042nd
  3. Round Lab3rd
  4. Isntree4th
  5. COSRX5th
  6. haruharu wonder6th
  7. Torriden7th
  8. +1 more
  9. Purito Seoul–
  10. MISSHA–
  11. AXIS-Y–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beauty of Joseon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SKIN10044 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Round Lab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Isntree3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • haruharu wonder1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Torriden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anua0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Purito Seoul0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AXIS-Y0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about Korean sunscreen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for AXIS-Y compared with other Korean sunscreen brands worldwide?

AXIS-Y against Korean sunscreen brands worldwide, by month

Share of searches by month for Beauty of Joseon, Round Lab, SKIN1004, Anua, COSRX, haruharu wonder, Isntree, AXIS-Y. The figures are in the table below the chart.

View monthly share of searches table
MonthBeauty of JoseonRound LabSKIN1004AnuaCOSRXharuharu wonderIsntreePurito SeoulMISSHAAXIS-YTorriden
Nov 202564.1%8.6%10.5%2.6%3.9%2.6%3.2%1.7%1.4%0.94%0.51%
Dec 202560.9%10%10%3%4.5%3%3.7%1.6%1.6%1.1%0.59%
Jan 202662.8%8.4%10.3%3.1%4.6%3.1%3.1%1.7%1.4%0.92%0.6%
Feb 202662.6%10.3%8.4%3.1%4.6%3.1%3.1%1.7%1.7%0.91%0.6%
Mar 202660.2%9.9%9.9%3.6%4.4%3%3.6%2%1.6%1.1%0.72%
Apr 202660%9.9%9.9%3.6%4.4%3%3.6%2%1.6%1.1%1.1%
May 202659%9.7%9.7%4.3%5.3%2.9%2.9%1.9%1.6%1.1%1.6%
Jun 202660.2%9.9%9.9%4.4%4.4%3%2.4%2%1.3%1.1%1.3%
Jul 202657.3%11.5%9.4%5.2%4.2%3.5%2.8%2.3%1.5%1.3%1%
Aug 202659.3%9.7%9.7%4.4%5.3%2.9%2.9%1.9%1.6%1.1%1.1%
Sep 202662.7%10.3%8.4%3.8%4.6%2.5%2.5%1.7%1.4%0.92%1.1%
Oct 202664.4%8.7%8.7%3.9%3.9%3.2%2.6%1.7%1.2%0.94%0.94%

  1. 1.Beauty of Joseon

    64.4%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +1.7 points.

  2. 2.Round Lab

    8.7%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -1.7 points.

  3. 3.SKIN1004

    8.7%

    Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  4. 4.Anua

    3.9%

    Moved from 5th to 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  5. 5.COSRX

    3.9%

    Moved from 4th to 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.haruharu wonder

    3.2%

    Held 6th. 22.2K estimated branded searches, +50% vs prior month. Share +0.7 points.

  7. 7.Isntree

    2.6%

    Held 7th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  8. 8.Purito Seoul

    1.7%

    Held 8th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

  9. 9.MISSHA

    1.2%

    Held 9th. 8.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  10. 10.AXIS-Y

    0.94%

    Moved from 11th to 10th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  11. 11.Torriden

    0.94%

    Moved from 10th to 11th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

Beauty of Joseon, Round Lab and 2 other brands sell other things too, so only their searches that name this product count here, like “beauty of joseon sunscreen”.

Compare popularity between AXIS-Y and its closest rivals

Every comparison with AXIS-Y

10 comparisons

How has branded search demand for AXIS-Y changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for AXIS-Y worldwide rose from 4.4K to 6.6K.
  • Across the 12 months ending October 2026, AXIS-Y’s share of searches among Korean sunscreen brands worldwide held steady at 0.94%.

How did search popularity change for Korean sunscreen brands worldwide in October 2026?

6 changes

  1. In October 2026, Beauty of Joseon gained share of searches among Korean sunscreen brands worldwide, from 62.7% to 64.4%.

  2. In October 2026, haruharu wonder gained share of searches among Korean sunscreen brands worldwide, from 2.5% to 3.2%.

  3. In October 2026, Round Lab lost share of searches among Korean sunscreen brands worldwide, from 10.3% to 8.7%.

  4. In October 2026, COSRX lost share of searches among Korean sunscreen brands worldwide, from 4.6% to 3.9%.

  5. In October 2026, Anua rose from 5th to 4th among Korean sunscreen brands worldwide.

  6. In October 2026, AXIS-Y rose from 11th to 10th among Korean sunscreen brands worldwide.

How are AXIS-Y’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using AXIS-Y’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • axis y sunscreen

Do you work for AXIS-Y? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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