AXIS-Y vs Torriden:Which is more popular?
In October 2026, AXIS-Y and Torriden were level in searches among Korean sunscreen brands worldwide, with an estimated 6.6K branded searches each, at 0.94% of the total each. When we asked ChatGPT and Google AI Overviews about Korean sunscreen brands, Torriden appeared in one of the five answers and AXIS-Y in none.
Who do people search for more?
AXIS-Y and Torriden are searched for about as often as each other.
Who does AI mention more?
Torriden, mentioned in 1 of 5 answers, AXIS-Y in 0
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Top Korean sunscreen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Torriden was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. AXIS-Y did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Beauty of Joseon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SKIN10044 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Round Lab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Isntree3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
COSRX2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
haruharu wonder1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Torriden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anua0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Purito Seoul0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AXIS-Y0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Korean sunscreen brands
5 answers
Asked ChatGPT
“Which Korean sunscreen should I buy?”
Asked ChatGPT
“What are the best Korean sunscreen brands?”
Asked ChatGPT
“What's the best Korean sunscreen for oily skin?”
Searched Google, AI Overview
“korean sunscreen”
Searched Google, AI Overview
“best korean sunscreen”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is AXIS-Y or Torriden more popular in search?
This chart shows how often people search Google for AXIS-Y and Torriden by name. Each line represents a brand's share of searches for all 11 Korean sunscreen brands we track, month by month, from English-language searches worldwide.
Share of searches by month for AXIS-Y, Torriden. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beauty of Joseon | Round Lab | SKIN1004 | Anua | COSRX | haruharu wonder | Isntree | Purito Seoul | MISSHA | AXIS-Y | Torriden |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 64.1% | 8.6% | 10.5% | 2.6% | 3.9% | 2.6% | 3.2% | 1.7% | 1.4% | 0.94% | 0.51% |
| Dec 2025 | 60.9% | 10% | 10% | 3% | 4.5% | 3% | 3.7% | 1.6% | 1.6% | 1.1% | 0.59% |
| Jan 2026 | 62.8% | 8.4% | 10.3% | 3.1% | 4.6% | 3.1% | 3.1% | 1.7% | 1.4% | 0.92% | 0.6% |
| Feb 2026 | 62.6% | 10.3% | 8.4% | 3.1% | 4.6% | 3.1% | 3.1% | 1.7% | 1.7% | 0.91% | 0.6% |
| Mar 2026 | 60.2% | 9.9% | 9.9% | 3.6% | 4.4% | 3% | 3.6% | 2% | 1.6% | 1.1% | 0.72% |
| Apr 2026 | 60% | 9.9% | 9.9% | 3.6% | 4.4% | 3% | 3.6% | 2% | 1.6% | 1.1% | 1.1% |
| May 2026 | 59% | 9.7% | 9.7% | 4.3% | 5.3% | 2.9% | 2.9% | 1.9% | 1.6% | 1.1% | 1.6% |
| Jun 2026 | 60.2% | 9.9% | 9.9% | 4.4% | 4.4% | 3% | 2.4% | 2% | 1.3% | 1.1% | 1.3% |
| Jul 2026 | 57.3% | 11.5% | 9.4% | 5.2% | 4.2% | 3.5% | 2.8% | 2.3% | 1.5% | 1.3% | 1% |
| Aug 2026 | 59.3% | 9.7% | 9.7% | 4.4% | 5.3% | 2.9% | 2.9% | 1.9% | 1.6% | 1.1% | 1.1% |
| Sep 2026 | 62.7% | 10.3% | 8.4% | 3.8% | 4.6% | 2.5% | 2.5% | 1.7% | 1.4% | 0.92% | 1.1% |
| Oct 2026 | 64.4% | 8.7% | 8.7% | 3.9% | 3.9% | 3.2% | 2.6% | 1.7% | 1.2% | 0.94% | 0.94% |
How has branded search for AXIS-Y and Torriden changed worldwide over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending October 2026: Torriden took it in May 2026, AXIS-Y took it in July 2026, Torriden took it in September 2026.
- Across the 12 months ending October 2026, AXIS-Y’s share of searches among Korean sunscreen brands worldwide held steady at 0.94%, and its estimated monthly branded searches moved from 4.4K to 6.6K.
- Across the 12 months ending October 2026, Torriden’s share of searches among Korean sunscreen brands worldwide moved from 0.51% to 0.94%, and its estimated monthly branded searches moved from 2.4K to 6.6K.
How did search popularity change for Korean sunscreen brands worldwide in October 2026?
2 changes
In October 2026, AXIS-Y rose from 11th to 10th among Korean sunscreen brands worldwide.
In October 2026, Torriden fell from 10th to 11th among Korean sunscreen brands worldwide.
How are AXIS-Y’s and Torriden’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AXIS-Y’s and Torriden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Korean sunscreen brands
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