AXIS-Y vs MISSHA:Which is more popular?
In October 2026, MISSHA had more branded searches than AXIS-Y among Korean sunscreen brands worldwide. MISSHA had about 8,100 branded searches, while AXIS-Y had 6,600. MISSHA made up 1.2% of all Korean sunscreen brand searches we track, and AXIS-Y accounted for 0.94%. When we asked ChatGPT and Google AI Overviews about Korean sunscreen brands, neither AXIS-Y nor MISSHA appeared in any of the five answers.
Who do people search for more?
MISSHA, about 23% more searches than AXIS-Y
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top Korean sunscreen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither AXIS-Y nor MISSHA showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Beauty of Joseon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SKIN10044 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Round Lab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Isntree3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
COSRX2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
haruharu wonder1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Torriden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anua0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Purito Seoul0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AXIS-Y0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Korean sunscreen brands
5 answers
Asked ChatGPT
“Which Korean sunscreen should I buy?”
Asked ChatGPT
“What are the best Korean sunscreen brands?”
Asked ChatGPT
“What's the best Korean sunscreen for oily skin?”
Searched Google, AI Overview
“korean sunscreen”
Searched Google, AI Overview
“best korean sunscreen”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is AXIS-Y or MISSHA more popular in search?
This chart shows how often people search Google for AXIS-Y and MISSHA by name. Each line represents a brand's share of searches for all 11 Korean sunscreen brands we track, month by month, from English-language searches worldwide.
Share of searches by month for MISSHA, AXIS-Y. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beauty of Joseon | Round Lab | SKIN1004 | Anua | COSRX | haruharu wonder | Isntree | Purito Seoul | MISSHA | AXIS-Y | Torriden |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 64.1% | 8.6% | 10.5% | 2.6% | 3.9% | 2.6% | 3.2% | 1.7% | 1.4% | 0.94% | 0.51% |
| Dec 2025 | 60.9% | 10% | 10% | 3% | 4.5% | 3% | 3.7% | 1.6% | 1.6% | 1.1% | 0.59% |
| Jan 2026 | 62.8% | 8.4% | 10.3% | 3.1% | 4.6% | 3.1% | 3.1% | 1.7% | 1.4% | 0.92% | 0.6% |
| Feb 2026 | 62.6% | 10.3% | 8.4% | 3.1% | 4.6% | 3.1% | 3.1% | 1.7% | 1.7% | 0.91% | 0.6% |
| Mar 2026 | 60.2% | 9.9% | 9.9% | 3.6% | 4.4% | 3% | 3.6% | 2% | 1.6% | 1.1% | 0.72% |
| Apr 2026 | 60% | 9.9% | 9.9% | 3.6% | 4.4% | 3% | 3.6% | 2% | 1.6% | 1.1% | 1.1% |
| May 2026 | 59% | 9.7% | 9.7% | 4.3% | 5.3% | 2.9% | 2.9% | 1.9% | 1.6% | 1.1% | 1.6% |
| Jun 2026 | 60.2% | 9.9% | 9.9% | 4.4% | 4.4% | 3% | 2.4% | 2% | 1.3% | 1.1% | 1.3% |
| Jul 2026 | 57.3% | 11.5% | 9.4% | 5.2% | 4.2% | 3.5% | 2.8% | 2.3% | 1.5% | 1.3% | 1% |
| Aug 2026 | 59.3% | 9.7% | 9.7% | 4.4% | 5.3% | 2.9% | 2.9% | 1.9% | 1.6% | 1.1% | 1.1% |
| Sep 2026 | 62.7% | 10.3% | 8.4% | 3.8% | 4.6% | 2.5% | 2.5% | 1.7% | 1.4% | 0.92% | 1.1% |
| Oct 2026 | 64.4% | 8.7% | 8.7% | 3.9% | 3.9% | 3.2% | 2.6% | 1.7% | 1.2% | 0.94% | 0.94% |
How has branded search for AXIS-Y and MISSHA changed worldwide over the last 12 months?
3 findings
- MISSHA was ahead of AXIS-Y in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, AXIS-Y’s share of searches among Korean sunscreen brands worldwide held steady at 0.94%, and its estimated monthly branded searches moved from 4.4K to 6.6K.
- Across the 12 months ending October 2026, MISSHA’s share of searches among Korean sunscreen brands worldwide moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for Korean sunscreen brands worldwide in October 2026?
2 changes
In October 2026, AXIS-Y rose from 11th to 10th among Korean sunscreen brands worldwide.
Estimated monthly branded searches for MISSHA worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in October 2026.
How are AXIS-Y’s and MISSHA’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AXIS-Y’s and MISSHA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Korean sunscreen brands
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