Brandwave

Beauty of Joseon vs EltaMD:Which is more popular?

In September 2026, Beauty of Joseon had more branded searches than EltaMD among SPF brands worldwide. Beauty of Joseon had about 673,000 branded searches, while EltaMD had 60,500. Beauty of Joseon made up 11% of all SPF brand searches we track, and EltaMD accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about SPF brands, EltaMD appeared in four of the five answers and Beauty of Joseon in one. EltaMD was mentioned before Beauty of Joseon in every answer that named either.

Among SPF brands worldwide in September 2026

Who do people search for more?

Beauty of Joseon, about 11 searches for every 1 for EltaMD

Beauty of Joseon 673K searchesEltaMD 60.5K searches

Who does AI mention more?

EltaMD, mentioned in 4 of 5 answers, Beauty of Joseon in 1

EltaMD in 4 of 5Beauty of Joseon in 1 of 5

Who does AI recommend more?

EltaMD, named ahead of Beauty of Joseon in 4 of 4 answers

EltaMD first in 4Beauty of Joseon never first

Follow Beauty of Joseon vs EltaMD and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top SPF brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, EltaMD was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Beauty of Joseon was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. EltaMD was listed before Beauty of Joseon in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. EltaMD2nd
  3. Supergoop!3rd
  4. CeraVe4th
  5. Neutrogena5th
  6. Beauty of Joseon6th
  7. Blue Lizard7th
  8. Eucerin–
  9. COSRX–
  10. Bondi Sands–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EltaMD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Supergoop!3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blue Lizard2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beauty of Joseon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bondi Sands0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SPF brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Beauty of Joseon or EltaMD more popular in search?

This chart shows how often people search Google for Beauty of Joseon and EltaMD by name. Each line represents a brand's share of searches for all ten SPF brands we track, month by month, from English-language searches worldwide.

Beauty of Joseon and EltaMD among SPF brands worldwide, by month

Share of searches by month for Beauty of Joseon, EltaMD. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCeraVeNeutrogenaBeauty of JoseonEucerinCOSRXSupergoop!Bondi SandsEltaMDBlue Lizard
Oct 202528.7%28.7%14.8%8.6%10.6%4.7%1.7%1.2%0.95%0.16%
Nov 202530.6%25%12.9%11.2%11.2%5%1.9%1.2%0.83%0.11%
Dec 202531.7%25.9%14.3%9.5%9.5%5.2%1.8%1.3%0.7%0.14%
Jan 202631%25.3%14%11.4%9.3%5.1%1.9%1%0.84%0.2%
Feb 202632.2%26.3%13.8%9.7%9.7%4.3%1.9%1.1%0.87%0.21%
Mar 202633.7%22.5%13.3%10.1%10.1%4.5%2.7%1.4%1.1%0.5%
Apr 202633.4%22.3%13.2%10%10%4.5%3.3%1.6%1.1%0.6%
May 202633%22%13%9.9%9.9%4.4%3.9%1.6%1.1%1.1%
Jun 202630.2%24.6%12.3%11.1%9.1%4.1%3.8%1.8%1.2%1.8%
Jul 202631.6%25.8%12.5%9.5%9.5%4.2%3.3%1.3%1%1.3%
Aug 202631.3%25.6%15.2%9.4%9.4%4.2%2.3%1%0.85%0.69%
Sep 202629.9%24.5%14.1%11%11%4.9%2%1.2%0.99%0.44%

How has the Beauty of Joseon and EltaMD comparison changed over the last 12 months?

3 findings
  • Beauty of Joseon was ahead of EltaMD in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among SPF brands worldwide moved from 8.6% to 11%, and its estimated monthly branded searches moved from 550K to 673K.
  • Across the 12 months ending September 2026, EltaMD’s share of searches among SPF brands worldwide moved from 0.95% to 0.99%, and its estimated monthly branded searches held steady at 60.5K.

How did search popularity change for SPF brands worldwide in September 2026?

1 change

  1. In September 2026, Beauty of Joseon gained share of searches among SPF brands worldwide, from 9.4% to 11%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Beauty of Joseon’s and EltaMD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beauty of Joseon

1 branded search term

  • beauty of joseon

EltaMD

2 branded search terms

  • elta md
  • eltamd

How the Brand Demand Index is measured

Other head-to-heads among SPF brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free