Beauty of Joseon vs Farmacy:Which is more popular?
In September 2026, Beauty of Joseon had more branded searches than Farmacy among cleansing balm brands worldwide. Beauty of Joseon had about 9,900 branded searches, while Farmacy had 5,400. Beauty of Joseon made up 0.73% of all cleansing balm brand searches we track, and Farmacy accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about cleansing balm brands, Farmacy appeared in four of the five answers and Beauty of Joseon in one. Farmacy was mentioned before Beauty of Joseon in every answer that named either.
Who do people search for more?
Beauty of Joseon, about 83% more searches than Farmacy
Who does AI mention more?
Farmacy, mentioned in 4 of 5 answers, Beauty of Joseon in 1
Who does AI recommend more?
Farmacy, named ahead of Beauty of Joseon in 4 of 4 answers
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Top cleansing balm brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Farmacy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Beauty of Joseon was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Farmacy was listed before Beauty of Joseon in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Banila Co5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Clinique4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Farmacy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
e.l.f.3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Elemis2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Beauty of Joseon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Heimish0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cleansing balm brands
5 answers
Asked ChatGPT
“Which cleansing balm brand should I buy?”
Asked ChatGPT
“What are the best cleansing balm brands?”
Asked ChatGPT
“What's the best cleansing balm brand for makeup removal?”
Searched Google, AI Overview
“best cleansing balm”
Searched Google, AI Overview
“cleansing balm for dry skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Beauty of Joseon or Farmacy more popular in search?
This chart shows how often people search Google for Beauty of Joseon and Farmacy by name. Each line represents a brand's share of searches for all seven cleansing balm brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Beauty of Joseon, Farmacy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Clinique | Elemis | e.l.f. | Banila Co | Beauty of Joseon | Heimish | Farmacy |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.6% | 21.4% | 14.3% | 3.4% | 0.58% | 1.1% | 0.58% |
| Nov 2025 | 56.1% | 31% | 9.3% | 2.2% | 0.37% | 0.68% | 0.37% |
| Dec 2025 | 60.8% | 22.4% | 12.2% | 2.9% | 0.49% | 0.74% | 0.49% |
| Jan 2026 | 51.2% | 34.2% | 10.3% | 2.6% | 0.5% | 0.75% | 0.41% |
| Feb 2026 | 62% | 18.5% | 12.4% | 4.7% | 0.75% | 1.1% | 0.5% |
| Mar 2026 | 60.1% | 22% | 12% | 3.7% | 0.59% | 1.1% | 0.48% |
| Apr 2026 | 54.1% | 29.6% | 10.9% | 3.4% | 0.53% | 0.97% | 0.53% |
| May 2026 | 55.9% | 25% | 13.7% | 3.3% | 0.67% | 1% | 0.45% |
| Jun 2026 | 60.4% | 18% | 14.8% | 4.3% | 0.73% | 1.1% | 0.59% |
| Jul 2026 | 46.3% | 37.8% | 11.3% | 2.7% | 0.56% | 0.83% | 0.45% |
| Aug 2026 | 52.5% | 28.7% | 12.9% | 3.7% | 0.63% | 0.94% | 0.52% |
| Sep 2026 | 49.5% | 33.1% | 12.1% | 3.3% | 0.73% | 0.73% | 0.4% |
How has the Beauty of Joseon and Farmacy comparison changed over the last 12 months?
3 findings
- Beauty of Joseon was ahead of Farmacy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among cleansing balm brands worldwide moved from 0.58% to 0.73%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 12 months ending September 2026, Farmacy’s share of searches among cleansing balm brands worldwide moved from 0.58% to 0.4%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
How did search popularity change for cleansing balm brands worldwide in September 2026?
2 changes
In September 2026, Beauty of Joseon rose from 6th to 5th among cleansing balm brands worldwide.
Estimated monthly branded searches for Farmacy worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Beauty of Joseon’s and Farmacy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beauty of Joseon
1 branded search term
- beauty of joseon cleansing balm
Farmacy
1 branded search term
- farmacy green clean
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