Tanning lotion brands:Which are searched most?
In September 2026, Maui was the most searched among tanning lotion brands worldwide, with an estimated 550K branded searches and 59.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the tanning lotion brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Maui, St.Tropez, Jergens, Sun Bum. The figures are in the table below the chart.
View monthly share of search table
| Month | Maui | St.Tropez | Jergens | Sun Bum |
|---|---|---|---|---|
| Oct 2025 | 65.1% | 16% | 11.4% | 7.5% |
| Nov 2025 | 66.4% | 13.3% | 12.1% | 8.3% |
| Dec 2025 | 61.7% | 18.5% | 11% | 8.7% |
| Jan 2026 | 58.7% | 21.5% | 10.3% | 9.5% |
| Feb 2026 | 64.8% | 15.9% | 10.2% | 9.1% |
| Mar 2026 | 62.9% | 15.4% | 8.9% | 12.7% |
| Apr 2026 | 56.5% | 20.6% | 8.9% | 14% |
| May 2026 | 52.2% | 23.3% | 8.2% | 16.3% |
| Jun 2026 | 48.6% | 26.6% | 7% | 17.9% |
| Jul 2026 | 52% | 28.4% | 6.8% | 12.8% |
| Aug 2026 | 53.2% | 29.1% | 8.5% | 9.2% |
| Sep 2026 | 59.2% | 21.6% | 11.4% | 7.8% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.2% | 550K | 0% | +6 points | |
| 2, held 2nd | 21.6% | 201K | -33.2% | -7.5 points | |
| 3, moved from 4th to 3rd | 11.4% | 106K | +20.5% | +2.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.8% | 72.6K | -23.5% | -1.4 pointsmoved from 3rd to 4th |
1.
Maui59.2%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share +6 points.
21.6%
Held 2nd. 201K estimated branded searches, -33.2% vs prior month. Share -7.5 points.
3.
Jergens11.4%
Moved from 4th to 3rd. 106K estimated branded searches, +20.5% vs prior month. Share +2.9 points.
4.
Sun Bum7.8%
Moved from 3rd to 4th. 72.6K estimated branded searches, -23.5% vs prior month. Share -1.4 points.
Compare search popularity between leading brands
Which brand is most popular in search among tanning lotion brands worldwide?
4 brands
In September 2026, Maui was the most searched among tanning lotion brands worldwide, with an estimated 550K branded searches and 59.2% estimated Share of Search within this set. St.Tropez is in 2nd place, 37.6 percentage points behind at 21.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Maui | 65.1% → 59.2% | 66.4%Nov 2025 | 48.6%Jun 2026 | 1st |
 St.Tropez | 16% → 21.6% | 29.1%Aug 2026 | 13.3%Nov 2025 | 2nd |
| Jergens | 11.4% | 12.1%Nov 2025 | 6.8%Jul 2026 | 3rd |
| Sun Bum | 7.5% → 7.8% | 17.9%Jun 2026 | 7.5%Oct 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Maui’s estimated Share of Search among tanning lotion brands worldwide decreased from 65.1% to 59.2%.
- Across the 12 months ending September 2026, St.Tropez’s estimated Share of Search among tanning lotion brands worldwide increased from 16% to 21.6%.
- Across the 12 months ending September 2026, Maui’s estimated Share of Search among tanning lotion brands worldwide peaked at 66.4% in November 2025 and was lowest at 48.6% in June 2026.
- Across the 12 months ending September 2026, St.Tropez’s estimated Share of Search among tanning lotion brands worldwide peaked at 29.1% in August 2026 and was lowest at 13.3% in November 2025.
- Across the 12 months ending September 2026, Jergens’ estimated Share of Search among tanning lotion brands worldwide peaked at 12.1% in November 2025 and was lowest at 6.8% in July 2026.
- Across the 12 months ending September 2026, Sun Bum’s estimated Share of Search among tanning lotion brands worldwide peaked at 17.9% in June 2026 and was lowest at 7.5% in October 2025.
- Across the 12 months ending September 2026, Jergens and Sun Bum held steady: their estimated Share of Search among tanning lotion brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for tanning lotion brands worldwide in September 2026?
4 changes
In September 2026, Jergens overtook Sun Bum to rank 3rd among tanning lotion brands worldwide, with 11.4% estimated Share of Search.
In September 2026, Maui gained estimated Share of Search among tanning lotion brands worldwide, from 53.2% to 59.2%.
In September 2026, St.Tropez lost estimated Share of Search among tanning lotion brands worldwide, from 29.1% to 21.6%.
In September 2026, Sun Bum lost estimated Share of Search among tanning lotion brands worldwide, from 9.2% to 7.8%.
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